3.1 Phillip Lim Newton Ankle Bootie (Women)

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3.1 Phillip Lim Newton Ankle Bootie (Women)

3.1 Phillip Lim Newton Ankle Bootie (Women)
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your clean kicks (don't even get me started on the glorious odor of new leather, combined with rubber and Velcro!). Pretty all-around heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that bit of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' team, he's additionally a consummate professional who can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, thanks to a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to chat about how he turned his or her own sneaker obsession right into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together one day and just put it together. People seem to like it so it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there will be a huge demand for them. So we find a way to buy them from retail stores and then mark them up even as have them inside our hands. So, say we have a shoe that retails for $160 dollars, and it's really sold out in stores all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can perform this because there's such a tremendous demand and you also can't go in to a retail store and purchase for them. So, the only choice is to buy it from your so-called reseller, which is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit facing Undefeated for just two days, I can contact you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day after which once they have the shoes we'll sell them a bit over retail. So yeah, definitely any sort of shoe just like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up right there because who's the time and energy to sit in front of a store for the days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are various other ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've developed friends and a network of people like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to acquire as many shoes as you can and at the same time frame I'm with all my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've designed a business from the hobby. Noah: Definitely, given it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential opportunity to create a business making a little money. But everything originated as a spare time activity of collecting and wearing this footwear. So, it is a business along with a hobby at the same time frame. Q: When do you start it and the way old had you been? Noah: Well I was many years old and I started the organization in April of 2013. Q: Do you remember the complete moment the thought sparked? Noah: It started when my dad and I were away from a Finish Line one night, where these were doing a raffle and we were able to get two pairs of Air Jordans. As soon even as walked out with the store some individuals stopped us and offered us a huge $150 dollars over-retail on their behalf. We were like, 'Wow did that truly just happen'? It motivated my father too because usually when you tell a parent or gaurdian about doing similar to this they would say, 'Nah, there's no way! You can't go get a shoe that's in local store and resell it for additional.' But after somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really helps you to have your dad on the side doesn't it? Noah: Yeah it really is did help have my dad on my side. When someone how old irrrve become is starting off they won't have the revenue to be able to purchase 100 pairs of shoes. So having my pops to help me out (and his awesome credit card) was definitely a huge help. But, my parents will almost always be supportive of whatever I do. When I told my dad I wanted to get this done, he was all correctly because when I was a younger kid I had another business and he saw how well I did achievable. Q: What's the most expensive shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was sort of tough to look for a buyer then when we found one to the price it had been satisfying. And we were able to acquire a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that at this time. We have a very shoe known as the Nike Air Yeezy which can be a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average around $4,000 to $5,000 dollars. We have one pair inside our hands right now and now we're just waiting to get the right buyer who will pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you begin selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in our possession a little over a month and also the challenge with a shoe similar to this is you need to be careful about how exactly you sell it off because with such a massive demand, it's dangerous to fulfill up for the shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is store in my checking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But other than that, I just input it away for college. Q: How amazed are you whenever you sit back to see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see efforts pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my girlfriends are actually the ones that I'll bring when camping to pick-up shoes and I'll outlay cash for coming beside me. I'll text them some nights and say, 'Hey you guys down to head to Los Angeles with me this weekend to pick-up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they do not even need to be paid given it's just a thrilling experience to go as a result of these populated areas also to be around these individuals who are crazy for sneakers. And it's fun to steer out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my pals have definitely taught me to be be where I am today and possess been a source of support and have solved the problem throughout everything. And an important feature about it is, some of my buddies have actually started their very own sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout all of the group of my friends and to see them have success too using what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised whenever they find out that you're a secondary school kid? Noah: Well, I only tell people I'm all-around but when I do say to them I'm 16, they're very surprised. If anything they believe it's really cool a thief younger than them may be doing something similar to this. Q: The testimonial page on the website is merely photo after photo of super-stoked people exposing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is actually comparatively cool. That's one of the best parts is to determine the customer testimonials. They're really a big help to us and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other those who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they're doing.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework so when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all the. But I think I've sort of found that balance. I take some time out with a certain hour to resolve emails, to acquire back to customers, and also to post up on social networking. Then naturally, I take out other time for you to do school work and other things which are more important. Q: Time management is definitely a skill don't you find it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after secondary school? Noah: I don't know what college I want to head to yet, but I plan to look right in a 4-year school. I also consider hopefully running multiple businesses when I'm out of high school graduation. But I definitely will visit college with whether Business or Computer Science Major and hopefully have other businesses on my hands during those times. Q: Who are several of your influences or people that have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the website. It's inspiring to see how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important aspect of creating a successful at-home business? Noah: How big social networking is in relation to its how it can help a company. I started this past year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one of the most important factors for virtually any business these days. Also the significance of good customer satisfaction is huge. Like I said earlier, because the shoes are so expensive, individuals are sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or higher. When you contact a customer, you are making them feel comfortable regarding purchase. So, without a doubt social networking and good customer care are the two most crucial things in having a small business. Q: A lot of young people think about starting their particular business or doing something entrepreneurial as if you. What form of advice could you give a young person who has a fantastic idea and wants to get it to the next level? Noah: I would tell others to take a look around to see what other folks are doing. Because when I was starting the business enterprise, I looked up to other resellers and learned from their website. So one of the most important things is usually to take advice and learn from others and build upon that. And also, not be afraid of just starting. Get out there and have it going. Because you can have numerous thoughts when creating a small business and be thinking, 'I want to achieve this and I want to accomplish that.' But you just have to visit and take action. Eventually everything works out. So my advice can be learn and take advice from others and trust yourself , nor be afraid to merely start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out about Vitale Kicks also to take a look at their extensive variety of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    3.1 Phillip Lim Newton Ankle Bootie (Women)