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      BP. Julia Wedge Sandal

      BP. Julia Wedge Sandal
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       NBA wife Warneshia Wallace's passion for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing at an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How have you decide to begin a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style came out, I had to own them inside my room and I didn't care about the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force enable you to develop your business knowledge? I always desired to open a shoe store, along with the military I was taking advantage of the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the organization classes helpful and they are you likely to open an extra shoe store? Financially, it helped me learn about budgeting. I have a hard time budgeting therefore the advice taught me to be make decisions linked to marketing along with other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to master. It seems quick and easy to do but along the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as for women who love to step out of the box. I will have shoes for every single age and elegance. Businesswomen and students will quickly realize something that they like as well as shoppers on the edgier side. A lots of older women will walk in the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where does one buy shoes and does one look at new designers? Fallon Seaborn is our shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I try to find different styles which can be unique and hard to have. Right now, shoppers should know [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers.

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        BP. Julia Wedge Sandal