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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your clean kicks (don't even get me started around the glorious give an impression of new leather, when combined rubber and Velcro!). Pretty close to heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and produce it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' soccer team, he's also a consummate professional who can be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in income, because of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to have a chat about how he turned his very own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together 1 day and just build it. People appear to like it in order that it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there will be a huge need for them. So we find a way to buy them from retailers and then mark them up after we have them within our hands. So, say we have a shoe that retails for $160 dollars, and it's really sold out in stores all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can perform this because there's such a massive demand so you can't go into a retail store and purchase for them. So, the only real choice is to buy it from a so-called reseller, that is somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I shouldn't sit facing Undefeated for just two days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day and then once they obtain the shoes we'll sell them a little bit over retail. So yeah, definitely almost any shoe like an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's well worth the mark-up immediately because who may have the time and energy to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit out looking at stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks first night to camp out with us. That's one of the many ways we're able to obtain the shoes. Q: What are another ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've developed friends as well as a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to obtain as many shoes as possible and at once I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've designed a business from the hobby. Noah: Definitely, since it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential opportunity to create a business and make a little money. But all of it originated as a spare time activity of collecting and wearing these shoes. So, it definitely is a business along with a hobby at the same time. Q: When have you start it and just how old had you been? Noah: Well I was fifteen years old and I started the business in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my dad and I were outside a Finish Line one night, where we were holding doing a raffle and that we were able to pick up two pairs of Air Jordans. As soon as we walked out with the store some individuals stopped us and offered us a massive $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated my dad too because usually once you tell a parent or gaurdian about doing something such as this they would say, 'Nah, there isn't any way! You can't go obtain a shoe that's in local store and resell it to get more.' But when somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on the side don't you think? Noah: Yeah it definitely did assist to have dad on my side. When someone my age is starting off they will not have the revenue to be able to acquire 100 pairs of shoes. So having my father to help me out (with his fantastic credit card) was definitely a major help. But, my parents will always be supportive of whatever I do. When I told my father I wanted to accomplish this, he was all correctly because when I would be a younger kid I had another business and the man saw how well I did achievable. Q: What's the most costly shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and we sold it for $1300 dollars. So that would be a very large profit. It was form of tough to look for a buyer while we found one to the price it was satisfying. And we were able to have a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're implementing that at this time. We have a shoe referred to as Nike Air Yeezy which is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and currently reselling on an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and we're just waiting to find the right buyer which will pull the trigger. But that's definitely our best shoe that we've ever had. Q: How do you begin selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession somewhat over a month and also the challenge with a shoe similar to this is you have to be careful regarding how you sell it because with such a huge demand, it's dangerous to fulfill up to get a shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do using the profits you get? Noah: I'll occasionally buy myself clothes but most from the money is let go of in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But in addition to that, I just input it away for college. Q: How amazed are you whenever you sit back to see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see hard work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my girlfriends are actually those who I'll bring beside me to pick up shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey everyone down to head to Los Angeles with me at night this weekend to get some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even need to be paid given it's merely a thrilling experience to go down to these populated areas also to be around these those who are crazy for sneakers. And it's fun to steer out with the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got that or this." So my buddies have definitely taught me to be be where I am today and have been a source of support and have helped me throughout everything. And beauty of it is, some of my friends have actually started their unique sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout all of the group of my pals and to find out them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised once they find out that you're a high school graduation kid? Noah: Well, I only tell people I'm all-around but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that a person younger than them might be doing something such as this. Q: The testimonial page in your website is definitely photo after photo of super-stoked people showing off the shoes they purchased in you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one with the best parts is to find out the customer testimonials. They're really a large help to our organization and its rewarding whenever we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that pulls a lot of other individuals who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework and when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding order or about the shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've form of found that balance. I require time out with a certain hour to deal to emails, to acquire back to customers, and to post up on social websites. Then naturally, I take out other time and energy to do assignment work and other things which might be more important. Q: Time management is surely a skill don't you find it? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to go to yet, but I plan to look right right into a 4-year school. I also consider hopefully running multiple businesses when I'm out of high school. But I definitely will go to college with either a Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are a few of your influences or people that have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all those people on the. It's inspiring to see how successful they are and how they're in a position to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important facet of creating a successful at-home business? Noah: How big social media is in relation to how it can help a business. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one with the most important factors for any business currently. Also the significance of good customer care is huge. Like I said earlier, because the sneakers are so expensive, people are sometimes afraid to spend a great deal money. I will be nervous too if I was spending $400 dollars or maybe more. When you speak with a customer, you make them feel comfortable regarding purchase. So, without a doubt social media and good customer support are the two most important things in having a business. Q: A lot of young people take into consideration starting their own business or doing something entrepreneurial just like you. What form of advice do you give a young individual who has a fantastic idea and wants to go on it to the next level? Noah: I would tell others to appear around and discover what other individuals are doing. Because when I was starting the company, I looked up to other resellers and learned from them. So one from the most important things is always to take advice and examine other coffee shops and build upon that. And also, not be afraid of just starting. Get out there and obtain it going. Because you can have countless thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to perform that.' But you just have to look and do it. Eventually it all works out. So my advice can be learn and take advice from others and believe in yourself and be afraid to just start. Take a chance and just start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more about Vitale Kicks and take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |