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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh kicks (don't even get me started on the glorious give an impression of new leather, mixed with rubber and Velcro!). Pretty all-around heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that little bit of sneaker-heaven and provide it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' football team, he's and a consummate professional who can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in income, due to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down while using young entrepreneur to chat about how he turned his or her own sneaker obsession right into a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together eventually and just build it. People appear to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, there'll be a huge demand for them. So we find a means to buy them from stores and then mark them up if we have them within our hands. So, say we have a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can perform this because there's such a huge demand and you also can't go right into a retail store and purchase for them. So, the only real choice is to get it from the so-called reseller, which is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I don't want to sit before Undefeated for two days, I can contact you up? Noah: Yeah, exactly. We actually have people that do sit outside stores on release day and then once they get the shoes we'll sell them somewhat over retail. So yeah, definitely any kind of shoe as an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's really worth the mark-up right there because who's the time for it to sit facing a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit out looking at stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends as well as a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to obtain as many shoes as you can and at one time I'm with all my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've created a business from your hobby. Noah: Definitely, given it all started with an interest over these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and make up a little money. But all of it originated as a spare time activity of collecting and wearing these sneakers. So, it is a business as well as a hobby at one time. Q: When did you start it and exactly how old have you been? Noah: Well I was 20 years old and I started the business in April of 2013. Q: Do you remember the actual moment the concept sparked? Noah: It started when my dad and I were outside a Finish Line one night, where we were holding doing a raffle and we were able to get two pairs of Air Jordans. As soon even as walked out with the store some individuals stopped us and offered us a tremendous $150 dollars over-retail on their behalf. We were like, 'Wow did that actually just happen'? It motivated my father too because usually whenever you tell a parent about doing something similar to this they might say, 'Nah, there's no way! You can't go buy a shoe that's in local store and resell it for further.' But when somebody for the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that really kind of lit the spark for everything. Q: It really allows you have your dad on the side right? Noah: Yeah its did assistance to have dad on my side. When someone my maturity is starting off they'll not have the revenue to be able to acquire 100 pairs of shoes. So having my father to help me out (and his awesome credit card) was definitely a large help. But, my parents will almost always be supportive of whatever I do. When I told my father I wanted to accomplish this, he was all for this because when I was a younger kid I had another business and that he saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would be a very large profit. It was type of tough to discover a buyer when we found one for your price it was satisfying. And we were able to have a couple pairs of those. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're focusing on that right now. We possess a shoe referred to as the Nike Air Yeezy which can be a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and currently reselling with an average around $4,000 to $5,000 dollars. We have one pair in your hands right now so we're just waiting to obtain the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you begin selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it inside our possession somewhat over a month and also the challenge with a shoe this way is you must be careful regarding how you sell it off because with such a tremendous demand, it's dangerous to satisfy up for a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with the profits you earn? Noah: I'll occasionally buy myself clothes but most with the money is store in my banking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But besides that, I just place it away for college. Q: How amazed are you when you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me having one of these car.' It's just great to see effort pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my buddies are actually those that I'll bring with me to pick up shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey you guys down to check out Los Angeles when camping this weekend to grab some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even want to be paid given it's simply a thrilling experience to go down to these populated areas and be around these those who are crazy for sneakers. And it's fun to steer out in the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got that or this." So my friends have definitely taught me to be be where I am today and have been an origin of support and have helped me throughout all of it. And an important feature about it is, some of my pals have actually started their very own sneaker reselling businesses on the smaller level. It's cool to find out that influence spread throughout each of the group of my buddies and to determine them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised whenever they find out that you are a high school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they think it's really cool a thief younger than them could be doing similar to this. Q: The testimonial page on the website is definitely photo after photo of super-stoked people showing off the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is fairly cool. That's one of the best parts is to view the customer testimonials. They're really a large help to we and its rewarding whenever we get those back. Sometimes we'll even share discounts if customers post a testimonial because that pulls a lot of other people who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they know what they certainly.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework and when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me regarding order or about the sneakers that are released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've type of found that balance. I take time out with a certain hour to deal to emails, to have back to customers, and post up on social websites. Then of course, I take out other time for you to do school work and other things that are more important. Q: Time management is definitely a skill don't you find it? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after secondary school? Noah: I don't know what college I want to head to yet, but I plan to visit right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with sometimes a Business or Computer Science Major and hopefully have other businesses on my own hands then. Q: Who are some of your influences or people that have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to determine how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found ways to be successful. Q: What have you learned is one of the most important part of creating a successful at-home business? Noah: How big social media is in relation to how it can help a company. I started a year ago with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one from the most important factors for almost any business currently. Also the importance of good customer care is huge. Like I said earlier, because these comfortable shoes are so expensive, individuals are sometimes afraid to spend a great deal money. I would be nervous too if I was spending $400 dollars or higher. When you communicate with a customer, you're making them feel comfortable relating to purchase. So, without a doubt social websites and good customer care are the two most critical things in having a small business. Q: A lot of young people think of starting their unique business or doing something entrepreneurial like you. What form of advice can you give a young person who has a excellent idea and wants to go to the next level? Noah: I would tell others to take a look around and discover what other individuals are doing. Because when I was starting the business enterprise, I researched to other resellers and learned from their website. So one of the most important things is to take advice and study and build upon that. And also, do not be afraid of just starting. Get out there and understand it going. Because you can have countless thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to complete that.' But you just have to travel and do it. Eventually all of it works out. So my advice could be learn and take advice from others and trust yourself , nor be afraid to only start. Take a chance and simply start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out about Vitale Kicks and to take a look at their extensive variety of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |