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NBA wife Warneshia Wallace's adoration for shoes becomes a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing at an annual rate of approximately 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has put into the mix with The Shoe Box, a small business that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and start up the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How have you decide to start a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style arrived on the scene, I had to get them within my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't wish to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force allow you to develop your organization knowledge? I always wanted to open a shoe store, plus the military I was using the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the organization classes helpful and they are you going to open an extra shoe store? Financially, it helped me learn about budgeting. I have a hard time budgeting so the advice solved the problem make decisions in connection with marketing and other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to find out. It seems simple and easy to do but on the way if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, and then for women who love to step out of the lamp. I will have shoes for every age and type. Businesswomen and students will quickly realize something they enjoy as well as shoppers on the edgier side. A great deal of older women will walk within the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where does one buy shoes and do you look at new designers? Fallon Seaborn is our shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm ready to accept new designers. I search for different styles which can be unique and hard to obtain. Right now, shoppers ought to know [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchasers.