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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your brand new kicks (don't even get me started on the glorious give an impression of new leather, combined with rubber and Velcro!). Pretty near heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that little bit of sneaker-heaven and produce it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' football team, he's and a consummate professional that can be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, thanks to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned their own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together one day and just put it together. People apparently like it therefore it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, you will have a huge interest in them. So we find a method to buy them from shops and then mark them up if we have them in our hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such a massive demand and you also can't go into a retail store and get them. So, the only real choice is to acquire it coming from a so-called reseller, that is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't wish to sit before Undefeated for 2 days, I can contact you up? Noah: Yeah, exactly. We actually have people who do sit away from stores on release day and then once they have the shoes we'll sell them a bit over retail. So yeah, definitely any type of shoe as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's well worth the mark-up there because who's the time to sit looking at a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit down out before stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to obtain the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've developed friends along with a network of folks like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to obtain as many shoes as you possibly can and at the same time frame I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've made a business from a hobby. Noah: Definitely, since it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential possibility to create a business and make a little money. But all this originated as an interest of collecting and wearing these shoes. So, it definitely is a business and a hobby at once. Q: When did you start it and exactly how old have you been? Noah: Well I was many years old and I started the business enterprise in April of 2013. Q: Do you remember the actual moment the theory sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where we were holding doing a raffle and now we were able to pick-up two pairs of Air Jordans. As soon once we walked out of the store a number of people stopped us and offered us a massive $150 dollars over-retail for the children. We were like, 'Wow did that truly just happen'? It motivated my dad too because usually once you tell a parent or gaurdian about doing something like this they will say, 'Nah, there is no way! You can't go get a shoe that's in a store and resell it for more.' But when somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars today," I think that actually kind of lit the spark for everything. Q: It really helps to have your dad on your own side right? Noah: Yeah its did assistance to have my dad on my side. When someone my maturity is starting off they'll not have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a huge help. But, my parents will always be supportive of whatever I do. When I told dad I wanted to achieve this, he was all because of it because when I would be a younger kid I had another business and he saw how well I did your. Q: What's the most expensive shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that was obviously a very large profit. It was kind of tough to find a buyer while we found one for your price it had been satisfying. And we were able to acquire a couple pairs of people. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're implementing that right this moment. We use a shoe referred to as the Nike Air Yeezy which is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling with an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now so we're just waiting to find the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you start selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month as well as the challenge with a shoe this way is you need to be careful about how exactly you sell it because with such a huge demand, it's dangerous in order to meet up to get a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with all the profits you get? Noah: I'll occasionally buy myself clothes but most with the money is set aside in my checking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But in addition to that, I just use it away for college. Q: How amazed are you if you sit back and see the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having one of these car.' It's just great to see work pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my friends are actually those that I'll bring with me at night to grab shoes and I'll pay them for coming beside me. I'll text them some nights and say, 'Hey all of you down to go to Los Angeles beside me this weekend to get some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even want to be paid since it's merely a thrilling experience to go down to these populated areas and to be around these people that are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my friends have definitely helped me be where I am today and still have been an origin of support and have helped me throughout everything. And the beauty of it is, some of my buddies have actually started their unique sneaker reselling businesses on a smaller level. It's cool to determine that influence spread throughout each of the group of my friends and to find out them have success too using what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised once they find out you're a senior high school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that a person younger than them could be doing something similar to this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people revealing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is pretty cool. That's one with the best parts is to determine the customer testimonials. They're really a big help to our organization and its rewarding when we get those back. Sometimes we'll even share discounts if customers post a testimonial because that draws a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they do know what they certainly.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework then when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding their order or about these comfortable shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've form of found that balance. I require time out in a certain hour to deal to emails, to have back to customers, and post up on social media marketing. Then naturally, I remove other time to do class work and other things that are more important. Q: Time management is definitely a skill don't you think? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school? Noah: I don't know what college I want to head to yet, but I plan to look right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of senior high school. But I definitely will head to college with whether Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are several of your influences or those who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to find out how successful they are and just how they're able to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social websites is in regards to how it can help a small business. I started a year ago with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one in the most important factors for any business currently. Also the value of good customer satisfaction is huge. Like I said earlier, because these comfortable shoes are so expensive, folks are sometimes afraid to spend a great deal money. I would be nervous too if I was spending $400 dollars or higher. When you communicate with a customer, you will be making them feel comfortable regarding purchase. So, without a doubt social networking and good customer care are the two most significant things in having a company. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial as if you. What type of advice can you give a young individual who has a fantastic idea and wants to go to the next level? Noah: I would tell others to look around and see what other individuals are doing. Because when I was starting the business, I explored to other resellers and learned from them. So one in the most important things is usually to take advice and study and build upon that. And also, never be afraid of just getting started. Get out there and get it going. Because you can have so many thoughts when creating a company and be thinking, 'I want to do this and I want to perform that.' But you just have to visit and get it done. Eventually everything works out. So my advice will be learn and take advice from others and rely on yourself and don't be afraid to only start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more on Vitale Kicks and also to take a look at their extensive collection of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.