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Charles by Charles David Jamey Suede Pump (Women)

Charles by Charles David Jamey Suede Pump (Women)
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your brand new kicks (don't even get me started about the glorious give an impression of new leather, when combined rubber and Velcro!). Pretty near to heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that part of sneaker-heaven and convey it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's and a consummate professional that can be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in gross sales, as a result of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down while using young entrepreneur to talk about how he turned his or her own sneaker obsession in to a thriving business. Quesiton: I love your small business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together some day and just assemble it. People manage to like it so that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will have a huge interest in them. So we find a means to buy them from retailers and then mark them up even as have them in our hands. So, say there exists a shoe that retails for $160 dollars, and sold out in shops all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can do this because there's such an enormous demand so you can't go in to a retail store and buy them. So, the only choice is to buy it from your so-called reseller, that is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I don't wish to sit looking at Undefeated for just two days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit away from stores on release day and after that once they have the shoes we'll sell them a little bit over retail. So yeah, definitely any sort of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up at that time because who's the time for you to sit in front of a store for several days? Noah: Yeah, definitely. Q: So do you employ people by sitting out in front of stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are various other ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've developed friends plus a network of people like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to obtain as many shoes as is possible and at one time I'm with all my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, as it all started with an interest during these type of limited-edition shoes. And then realizing that there was a big potential possibility to create a business and make up a little money. But it all originated as an interest of collecting and wearing this footwear. So, it really is a business plus a hobby at once. Q: When have you start it and how old were you? Noah: Well I was fifteen years old and I started the business enterprise in April of 2013. Q: Do you remember the complete moment the theory sparked? Noah: It started when my dad and I were outside a Finish Line one night, where these folks were doing a raffle so we were able to get two pairs of Air Jordans. As soon once we walked out from the store some individuals stopped us and offered us a tremendous $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated my father too because usually when you tell a mother or father about doing something such as this they will say, 'Nah, there is not any way! You can't go buy a shoe that's in an outlet and resell it for further.' But as soon as somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right now," I think that truly kind of lit the spark for everything. Q: It really helps to have your dad on your side doesn't it? Noah: Yeah it will be did help to have my dad on my side. When someone my age is starting off they'll not have the revenue to be able to acquire 100 pairs of shoes. So having my pops to help me out (with his fantastic credit card) was definitely a big help. But, my parents are invariably supportive of whatever I do. When I told my dad I wanted to do this, he was all for this because when I would be a younger kid I had another business and that he saw how well I did achievable. Q: What's the most high-priced shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would have been a very large profit. It was sort of tough to find a buyer while we found one with the price it turned out satisfying. And we were able to get a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that right this moment. We use a shoe referred to as the Nike Air Yeezy that's a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling while on an average of approximately $4,000 to $5,000 dollars. We have one pair within our hands right now so we're just waiting to obtain the right buyer who will pull the trigger. But that's definitely our most beneficial shoe that we've had. Q: How do you begin selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession a little over a month and the challenge with a shoe such as this is you need to be careful regarding how you flip it because with such an enormous demand, it's dangerous to fulfill up for any shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do using the profits you get? Noah: I'll occasionally buy myself clothes but most from the money is put away in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just put it away for college. Q: How amazed are you whenever you sit back and discover the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my pals are actually people who I'll bring beside me to get shoes and I'll pay them back for coming with me at night. I'll text them some nights and say, 'Hey all of you down to visit Los Angeles with me this weekend to pick up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they just don't even need to be paid as it's merely a thrilling experience to go into these populated areas also to be around these people who are crazy for sneakers. And it's fun just to walk out from the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got this or that." So my buddies have definitely taught me to be be where I am today and still have been a resource of support and have reduced the problem throughout it all. And the best thing about it is, some of my buddies have actually started their unique sneaker reselling businesses with a smaller level. It's cool to find out that influence spread throughout all the group of my girlfriends and to find out them have success too with what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised once they find out you are a secondary school kid? Noah: Well, I only tell people I'm near but when I do tell them I'm 16, they're very surprised. If anything believe that it's really cool a thief younger than them may be doing something such as this. Q: The testimonial page on the website is simply photo after photo of super-stoked people exposing the shoes they bought in you. How satisfying is always that? Noah: The customer appreciation is fairly cool. That's one from the best parts is to view the customer testimonials. They're really a major help to our organization and its rewarding if we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that draws a lot of other people who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they do know what they actually do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework so when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me about their order or about these shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've kind of found that balance. I devote some time out at a certain hour to reply to emails, to acquire back to customers, also to post up on social websites. Then naturally, I sign up for other time for it to do assignment work and other things which can be more important. Q: Time management is undoubtedly a skill is it not? Noah: Yeah, it's something I've learned to do. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to travel right into a 4-year school. I also consider hopefully running multiple businesses when I'm out of high school. But I definitely will visit college with the Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are a number of your influences or individuals who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the website. It's inspiring to see how successful they are and how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social media is in relation to its how it can help a company. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one with the most important factors for any business these days. Also the significance of good customer service is huge. Like I said earlier, because these comfortable shoes are so expensive, individuals are sometimes afraid to spend much money. I would be nervous too if I was spending $400 dollars or higher. When you talk to a customer, you will be making them feel comfortable about their purchase. So, without a doubt social media marketing and good customer care are the two most crucial things in having a business. Q: A lot of young people think of starting their own business or doing something entrepreneurial as you. What sort of advice could you give a young person who has a great idea and wants to get it to the next level? Noah: I would tell others to check around to see what other people are doing. Because when I was starting the company, I researched to other resellers and learned at their store. So one with the most important things would be to take advice and study and build upon that. And also, never be afraid of just how to get started. Get out there and obtain it going. Because you can have a lot of thoughts when creating an enterprise and be thinking, 'I want to get this done and I want to do that.' But you just have to visit and get it done. Eventually it all works out. So my advice will be learn and take advice from others and believe in yourself and be afraid to merely start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out more on Vitale Kicks and take a look at their extensive number of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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