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The Peoples Movement Marcos High Top Sneaker (Women)

The Peoples Movement Marcos High Top Sneaker (Women)
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh new kicks (don't even get me started about the glorious give an impression of new leather, blended with rubber and Velcro!). Pretty close to heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that part of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' team, he's and a consummate professional who can be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in gross sales, because of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down using the young entrepreneur to have a chat about how he turned his very own sneaker obsession into a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together 1 day and just put it together. People seem to like it so it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there will be a huge demand for them. So we find a means to buy them from stores and then mark them up once we have them in our hands. So, say there exists a shoe that retails for $160 dollars, and it's sold out to get all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We are able to do this because there's such an enormous demand and also you can't go in to a retail store and purchase them. So, the only choice is to purchase it from the so-called reseller, that is somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I don't wish to sit looking at Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit beyond stores on release day then once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely any sort of shoe like an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up immediately because that has the time and energy to sit in front of a store for days? Noah: Yeah, definitely. Q: So do you employ people by sitting out in front of stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are a few other ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've built up friends along with a network of folks like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to acquire as many shoes as possible and at one time I'm wonderful my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've developed a business from a hobby. Noah: Definitely, since it all started with an interest of these type of limited-edition shoes. And then realizing that there was a big potential possibility to create a business and create a little money. But everything originated as an interest of collecting and wearing these sneakers. So, it is a business plus a hobby at once. Q: When did you start it and the way old have you been? Noah: Well I was 20 years old and I started the business enterprise in April of 2013. Q: Do you remember the complete moment the idea sparked? Noah: It started when my dad and I were outside of a Finish Line one night, where these folks were doing a raffle and we were able to grab two pairs of Air Jordans. As soon even as walked out in the store a number of people stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated my father too because usually if you tell a parent about doing something like this they will say, 'Nah, there isn't any way! You can't go purchase a shoe that's in a local store and resell it for further.' But when somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars today," I think that actually kind of lit the spark for everything. Q: It really helps you to have your dad on your side right? Noah: Yeah it definitely did assistance to have my dad on my side. When someone my maturity is starting off they will not have the revenue to be able to get 100 pairs of shoes. So having my father to help me out (and his credit card) was definitely a big help. But, my parents are always supportive of whatever I do. When I told my dad I wanted to get this done, he was all for it because when I was a younger kid I had another business anf the husband saw how well I did with that. Q: What's the priciest shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to find a buyer while we found one for that price it turned out satisfying. And we were able to acquire a couple pairs of people. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're focusing on that right now. We use a shoe referred to as Nike Air Yeezy that's a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling while on an average of around $4,000 to $5,000 dollars. We have one pair within our hands right now and that we're just waiting to obtain the right buyer which will pull the trigger. But that's definitely our most effective shoe that we've ever endured. Q: How do you go about selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it in your possession somewhat over a month along with the challenge with a shoe such as this is you should be careful about how you sell it off because with such a huge demand, it's dangerous to satisfy up for a shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do using the profits you earn? Noah: I'll occasionally buy myself clothes but most in the money is set aside in my bank-account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just place it away for college. Q: How amazed are you once you sit back and see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing car.' It's just great to see work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my friends are actually people who I'll bring when camping to pick-up shoes and I'll pay them for coming beside me. I'll text them some nights and say, 'Hey you guys down to check out Los Angeles when camping this weekend to pick up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even wish to be paid because it's merely a thrilling experience to go down to these populated areas and be around these people that are crazy for sneakers. And it's fun to walk out in the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got this or that." So my pals have definitely taught me to be be where I am today and still have been a resource of support and have reduced the problem throughout all this. And the beauty of it is, some of my buddies have actually started their own sneaker reselling businesses over a smaller level. It's cool to determine that influence spread throughout each of the group of my buddies and to view them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised once they find out that you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything believe that it's really cool that someone younger than them could possibly be doing something such as this. Q: The testimonial page in your website is just photo after photo of super-stoked people revealing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is fairly cool. That's one of the best parts is to find out the customer testimonials. They're really a huge help to our company and its rewarding whenever we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they actually do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework and when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me about their order or about the sneakers that are released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've sort of found that balance. I take time out with a certain hour to deal to emails, to have back to customers, also to post up on social networking. Then of course, I get other time for you to do class work and other things which are more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to visit right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school graduation. But I definitely will head to college with whether Business or Computer Science Major and hopefully have other businesses on my hands during those times. Q: Who are some of your influences or people that have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the website. It's inspiring to find out how successful they are and the way they're capable of help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is probably the most important element of creating a successful at-home business? Noah: How big social websites is in regards to how it can help a small business. I started this past year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one from the most important factors for almost any business nowadays. Also the significance of good customer service is huge. Like I said earlier, because these comfortable shoes are so expensive, everyone is sometimes afraid to spend a lot money. I can be nervous too if I was spending $400 dollars or even more. When you communicate with a customer, you will be making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer satisfaction are the two most significant things in having a company. Q: A lot of young people consider starting their unique business or doing something entrepreneurial as you. What kind of advice would you give a young individual who has a fantastic idea and wants to take it to the next level? Noah: I would tell others to check around and find out what other everyone is doing. Because when I was starting the business, I analyzed to other resellers and learned from their store. So one from the most important things is usually to take advice and study and build upon that. And also, do not be afraid of just getting started. Get out there and obtain it going. Because you can have a lot of thoughts when creating a business and be thinking, 'I want to get this done and I want to accomplish that.' But you just have to visit and undertake it. Eventually it all works out. So my advice can be learn and take advice from others and rely on yourself , nor be afraid to simply start. Take a chance and start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out about Vitale Kicks also to take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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