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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your fresh kicks (don't even get me started on the glorious odor of new leather, when combined rubber and Velcro!). Pretty all-around heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that piece of sneaker-heaven and provide it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' team, he's also a consummate professional who are able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in gross sales, as a result of a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned his own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together 1 day and just put it together. People manage to like it so that it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will have a huge need for them. So we find a way to buy them from retailers and then mark them up once we have them within our hands. So, say we have a shoe that retails for $160 dollars, and sold out in stores all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a massive demand and you can't go in to a retail store and buy them. So, the one choice is to buy it from the so-called reseller, that is somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I don't want to sit in front of Undefeated for two days, I can contact you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day and after that once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely any kind of shoe such as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's really worth the mark-up there because that has the time for it to sit before a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit out in front of stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are some other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've built up friends plus a network of individuals like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to acquire as many shoes as you possibly can and at the same time frame I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've developed a business from your hobby. Noah: Definitely, because it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential possiblity to create a business making a little money. But everything originated as a hobby of collecting and wearing these sneakers. So, it really is a business and a hobby at once. Q: When have you start it and how old have you been? Noah: Well I was 20 years old and I started the company in April of 2013. Q: Do you remember the complete moment the concept sparked? Noah: It started when my father and I were beyond a Finish Line one night, where these folks were doing a raffle and that we were able to get two pairs of Air Jordans. As soon even as walked out in the store a few people stopped us and offered us a huge $150 dollars over-retail for the children. We were like, 'Wow did that basically just happen'? It motivated my father too because usually once you tell a mother or father about doing similar to this they might say, 'Nah, there isn't any way! You can't go purchase a shoe that's in an outlet and resell it for additional.' But as soon as somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that truly kind of lit the spark for everything. Q: It really allows you have your dad on the side right? Noah: Yeah it really is did help have dad on my side. When someone my age is starting off they'll not have the revenue to be able to purchase 100 pairs of shoes. So having my dad to help me out (with his fantastic credit card) was definitely a large help. But, my parents will always be supportive of whatever I do. When I told my father I wanted to do this, he was all for it because when I was obviously a younger kid I had another business and he saw how well I did achievable. Q: What's the most expensive shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to look for a buyer while we found one for that price it turned out satisfying. And we were able to get a couple pairs of these. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're working on that right now. We have a shoe referred to as the Nike Air Yeezy which can be a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling with an average around $4,000 to $5,000 dollars. We have one pair in your hands right now and we're just waiting to get the right buyer that will pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession a bit over a month along with the challenge with a shoe such as this is you need to be careful about how precisely you flip it because with such an enormous demand, it's dangerous to fulfill up for a shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with all the profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is put away in my checking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But apart from that, I just put it away for college. Q: How amazed are you whenever you sit back and see the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having one of these car.' It's just great to see effort pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my pals are actually those that I'll bring beside me to pick-up shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey everyone down to visit Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even wish to be paid as it's just a thrilling experience to go right down to these populated areas and to be around these people that are crazy for sneakers. And it's fun to steer out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my buddies have definitely taught me to be be where I am today and also have been a resource of support and have solved the problem throughout all of it. And an important feature about it is, some of my friends have actually started their particular sneaker reselling businesses over a smaller level. It's cool to view that influence spread throughout each of the group of my girlfriends and to see them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised whenever they find out you are a secondary school kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could be doing something similar to this. Q: The testimonial page on the website is simply photo after photo of super-stoked people showing off the shoes they purchased in you. How satisfying is that? Noah: The customer appreciation is pretty cool. That's one in the best parts is to see the customer testimonials. They're really a major help to us and its rewarding if we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that attracts a lot of other people who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they actually do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework so when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about these comfortable shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've kind of found that balance. I require time out at the certain hour to reply to emails, to acquire back to customers, and to post up on social media marketing. Then needless to say, I remove other time for you to do class work and other things which are more important. Q: Time management is definitely a skill is it not? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after senior high school? Noah: I don't know what college I want to check out yet, but I plan to look right in a 4-year school. I also consider hopefully running multiple businesses when I'm out of high school. But I definitely will go to college with either a Business or Computer Science Major and hopefully have other businesses on my own hands then. Q: Who are a few of your influences or those who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all those people on the website. It's inspiring to find out how successful they are and how they're able to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is essentially the most important aspect of creating a successful at-home business? Noah: How big social websites is in relation to how it can help a company. I started this past year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one from the most important factors for just about any business currently. Also the importance of good customer service is huge. Like I said earlier, because these shoes are so expensive, everyone is sometimes afraid to spend a great deal money. I could be nervous too if I was spending $400 dollars or even more. When you communicate with a customer, you make them feel comfortable about their purchase. So, without a doubt social media and good customer satisfaction are the two most critical things in having a company. Q: A lot of young people take into consideration starting their own business or doing something entrepreneurial as you. What form of advice do you give a young person who has a fantastic idea and wants to go on it to the next level? Noah: I would tell others to appear around and see what other people are doing. Because when I was starting the company, I researched to other resellers and learned from their store. So one with the most important things is usually to take advice and study and build upon that. And also, do not be afraid of just starting. Get out there and have it going. Because you can have so many thoughts when creating a business and be thinking, 'I want to accomplish this and I want to do that.' But you just have to visit and do it. Eventually everything works out. So my advice could be learn and take advice from others and have confidence in yourself , nor be afraid to simply start. Take a chance and start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more about Vitale Kicks also to take a look at their extensive assortment of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.