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NBA wife Warneshia Wallace's adoration for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing at an annual rate of around 11.2 percent through 2018, according to a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a small business that encompasses both an actual shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and start up the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to begin a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style arrived on the scene, I had to own them inside my room and I didn't love the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't wish to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force allow you to develop your small business knowledge? I always desired to open a shoe store, as well as in the military I was benefiting from the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the company classes helpful and therefore are you going to open a second shoe store? Financially, it reduced the problem learn about budgeting. I have a hard time budgeting hence the advice helped me make decisions associated with marketing as well as other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to understand. It seems quick and simple to do but along the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, as well as women who like to step out of the lamp. I do have shoes for each age and elegance. Businesswomen and students will find something they like as well as shoppers on the edgier side. A lots of older women will walk inside the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where would you buy shoes and would you look at new designers? Fallon Seaborn is the shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm ready to accept new designers. I look for different styles which might be unique and hard to acquire. Right now, shoppers should know [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases.