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Stuart Weitzman Nouveau Pump

Stuart Weitzman Nouveau Pump
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your clean kicks (don't even get me started about the glorious give an impression of new leather, combined with rubber and Velcro!). Pretty all-around heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that piece of sneaker-heaven and provide it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' football team, he's and a consummate professional who are able to be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in income, as a result of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned his or her own sneaker obsession right into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together 1 day and just put it together. People apparently like it in order that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge need for them. So we find ways to buy them from retailers and then mark them up even as have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and it's sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand and also you can't go right into a retail store and buy them. So, the only real choice is to buy it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit looking at Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have individuals who do sit outside stores on release day after which once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's worth the mark-up immediately because who may have the time for you to sit before a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit out facing stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are another ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've developed friends as well as a network of folks like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to acquire as many shoes as possible and at the same time frame I'm with all of my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've created a business from the hobby. Noah: Definitely, given it all started with an interest during these type of limited-edition shoes. And then realizing that there was clearly a big potential possibility to create a business and make a little money. But all this originated as an interest of collecting and wearing this footwear. So, it is a business plus a hobby at the same time frame. Q: When did you start it and how old have you been? Noah: Well I was fifteen years old and I started the business enterprise in April of 2013. Q: Do you remember the actual moment the theory sparked? Noah: It started when my dad and I were away from a Finish Line one night, where they were doing a raffle and that we were able to grab two pairs of Air Jordans. As soon even as walked out from the store a few people stopped us and offered us a tremendous $150 dollars over-retail for the children. We were like, 'Wow did that really just happen'? It motivated my dad too because usually when you tell a mother or father about doing something such as this they would say, 'Nah, there is not any way! You can't go buy a shoe that's in local store and resell it to get more.' But the moment somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars at this time," I think that really kind of lit the spark for everything. Q: It really helps to have your dad on your own side don't you think? Noah: Yeah it will be did help to have my dad on my side. When someone my maturity is starting off they won't have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a huge help. But, my parents are always supportive of whatever I do. When I told dad I wanted to do this, he was all correctly because when I was a younger kid I had another business and the man saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was sort of tough to locate a buyer while we found one with the price it had been satisfying. And we were able to acquire a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that right this moment. We use a shoe known as the Nike Air Yeezy which is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now and now we're just waiting to find the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession somewhat over a month and the challenge with a shoe similar to this is you have to be careful regarding how you flip it because with such a massive demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with all the profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is set aside in my bank account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just use it away for college. Q: How amazed are you whenever you sit back and see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having this car.' It's just great to see hard work pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my friends are actually those that I'll bring with me to get shoes and I'll pay them for coming beside me. I'll text them some nights and say, 'Hey everyone down to head to Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they just don't even wish to be paid since it's merely a thrilling experience to go right down to these populated areas and also to be around these people that are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got this or that." So my buddies have definitely reduced the problem be where I am today and possess been a source of support and have helped me throughout all of it. And an important feature about it is, some of my friends have actually started their very own sneaker reselling businesses on the smaller level. It's cool to find out that influence spread throughout each of the group of my buddies and to see them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised once they find out that you're a high school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them may be doing similar to this. Q: The testimonial page on your website is just photo after photo of super-stoked people showing off the shoes they purchased from you. How satisfying is always that? Noah: The customer appreciation is fairly cool. That's one in the best parts is to view the customer testimonials. They're really a major help to we and its rewarding once we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that attracts a lot of other those who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they certainly.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding their order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard looking to balance all that. But I think I've sort of found that balance. I require time out at a certain hour to resolve emails, to acquire back to customers, and also to post up on social networking. Then obviously, I get other time to do school work and other things that are more important. Q: Time management is definitely a skill don't you think? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school? Noah: I don't know what college I want to check out yet, but I plan to travel right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will head to college with sometimes a Business or Computer Science Major and hopefully have other businesses in my hands then. Q: Who are a few of your influences or individuals who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to find out how successful they are and exactly how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social media is in terms of how it can help a business. I started recently with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one in the most important factors for any business nowadays. Also the significance of good customer support is huge. Like I said earlier, because these shoes are so expensive, people are sometimes afraid to spend a lot money. I could be nervous too if I was spending $400 dollars or more. When you talk to a customer, you are making them feel comfortable regarding purchase. So, without a doubt social media and good customer care are the two most important things in having an enterprise. Q: A lot of young people think of starting their unique business or doing something entrepreneurial as you. What sort of advice could you give a young individual who has a great idea and wants to go on it to the next level? Noah: I would tell others to check around to see what other people are doing. Because when I was starting the company, I looked up to other resellers and learned from their store. So one of the most important things would be to take advice and learn from others and build upon that. And also, do not be afraid of just starting. Get out there and understand it going. Because you can have a lot of thoughts when creating a business and be thinking, 'I want to do this and I want to perform that.' But you just have to visit and get it done. Eventually everything works out. So my advice will be learn and take advice from others and trust yourself , nor be afraid to just start. Take a chance and merely start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just take action! To find out about Vitale Kicks and also to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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