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Via Spiga Carol Riding Boot (Women)

Via Spiga Carol Riding Boot (Women)
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started on the glorious odor of new leather, when combined rubber and Velcro!). Pretty near heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that piece of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' team, he's and a consummate professional who is able to be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in revenue, because of a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to speak about how he turned his very own sneaker obsession right into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together 1 day and just build it. People seem to like it in order that it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will have a huge demand for them. So we find ways to buy them from stores and then mark them up once we have them in your hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such an enormous demand so you can't go right into a retail store and purchase for them. So, the sole choice is to buy it from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit in front of Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit beyond stores on release day after which once they get the shoes we'll sell them a bit over retail. So yeah, definitely any type of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up immediately because who's the time for you to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit down out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are another ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've accumulated friends plus a network of folks like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to have as many shoes as possible and at one time I'm with all of my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've made a business from a hobby. Noah: Definitely, given it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential possibility to create a business and make up a little money. But all this originated as an interest of collecting and wearing these sneakers. So, it really is a business and a hobby at the same time frame. Q: When do you start it and how old have you been? Noah: Well I was many years old and I started the company in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my father and I were away from a Finish Line one night, where these folks were doing a raffle and we were able to grab two pairs of Air Jordans. As soon even as walked out from the store a few people stopped us and offered us a massive $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated dad too because usually once you tell a dad or mom about doing something like this they might say, 'Nah, there is not any way! You can't go obtain a shoe that's in local store and resell it for additional.' But when somebody on the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars at this time," I think that really kind of lit the spark for everything. Q: It really allows you have your dad on your own side don't you think? Noah: Yeah it really is did help to have dad on my side. When someone my maturity is starting off they won't have the revenue to be able to acquire 100 pairs of shoes. So having my dad to help me out (and the credit card) was definitely a major help. But, my parents are always supportive of whatever I do. When I told my father I wanted to do this, he was all for it because when I would have been a younger kid I had another business anf the husband saw how well I did with that. Q: What's the priciest shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that was a very large profit. It was type of tough to find a buyer while we found one for that price it absolutely was satisfying. And we were able to obtain a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're taking care of that right this moment. We use a shoe referred to as the Nike Air Yeezy which is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling on an average around $4,000 to $5,000 dollars. We have one pair inside our hands right now so we're just waiting to discover the right buyer who'll pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you start selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it inside our possession somewhat over a month along with the challenge with a shoe like this is you need to be careful about how precisely you market it because with such a massive demand, it's dangerous to meet up for a shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do using the profits you cash in on? Noah: I'll occasionally buy myself clothes but most from the money is store in my bank-account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But in addition to that, I just place it away for college. Q: How amazed are you if you sit back and discover the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having this car.' It's just great to see efforts pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my girlfriends are actually people who I'll bring with me to get shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles with me at night this weekend to pick-up some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they just don't even need to be paid given it's simply a thrilling experience to go as a result of these populated areas and to be around these individuals who are crazy for sneakers. And it's fun just to walk out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got that or this." So my girlfriends have definitely solved the problem be where I am today and also have been an origin of support and have taught me to be throughout it all. And an important feature about it is, some of my friends have actually started their own sneaker reselling businesses on a smaller level. It's cool to see that influence spread throughout all of the group of my friends and to view them have success too with what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised after they find out that you are a high school graduation kid? Noah: Well, I only tell people I'm all-around but when I do inform them I'm 16, they're very surprised. If anything they believe it's really cool that somebody younger than them could be doing something similar to this. Q: The testimonial page in your website is just photo after photo of super-stoked people exposing the shoes they purchased in you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one of the best parts is to determine the customer testimonials. They're really a major help to we and its rewarding whenever we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that pulls a lot of other people that haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework so when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me about their order or about the shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all that. But I think I've kind of found that balance. I take time out with a certain hour to respond to emails, to obtain back to customers, also to post up on social websites. Then obviously, I take out other time for you to do assignment work and other things which might be more important. Q: Time management is definitely a skill is it not? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after high school graduation? Noah: I don't know what college I want to head to yet, but I plan to travel right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of secondary school. But I definitely will check out college with either a Business or Computer Science Major and hopefully have other businesses on my own hands at that time. Q: Who are some of your influences or people that have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all those people on there. It's inspiring to see how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is the most important aspect of creating a successful at-home business? Noah: How big social websites is in terms of how it can help an enterprise. I started last year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one with the most important factors for virtually any business nowadays. Also the need for good customer service is huge. Like I said earlier, because these shoes are so expensive, individuals are sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or more. When you communicate with a customer, you make them feel comfortable regarding purchase. So, without a doubt social networking and good customer care are the two most crucial things in having a business. Q: A lot of young people consider starting their unique business or doing something entrepreneurial as you. What type of advice can you give a young one who has a great idea and wants to get it to the next level? Noah: I would tell others to take a look around and see what other folks are doing. Because when I was starting the company, I looked up to other resellers and learned from their store. So one from the most important things is always to take advice and learn from others and build upon that. And also, not be afraid of just starting. Get out there and get it going. Because you can have so many thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to complete that.' But you just have to look and do it. Eventually it all works out. So my advice could be learn and take advice from others and trust yourself and don't be afraid to merely start. Take a chance and merely start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just do it! To learn more about Vitale Kicks also to take a look at their extensive number of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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