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Gucci GG Logo Sandal

Gucci GG Logo Sandal
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your brand new kicks (don't even get me started for the glorious give an impression of new leather, blended with rubber and Velcro!). Pretty near heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that part of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's additionally a consummate professional who is able to be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in gross sales, thanks to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned his own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together 1 day and just put it together. People apparently like it therefore it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will see a huge requirement for them. So we find a way to buy them from shops and then mark them up after we have them in our hands. So, say you will find there's shoe that retails for $160 dollars, and it is sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such a massive demand and also you can't go in to a retail store and get them. So, the only choice is to acquire it from the so-called reseller, which can be somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit in front of Undefeated for two days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit outside stores on release day and then once they get the shoes we'll sell them a little bit over retail. So yeah, definitely any kind of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up immediately because who may have the time for you to sit facing a store for the? Noah: Yeah, definitely. Q: So do you employ people to take a seat out before stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to have the shoes. Q: What are another ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've accumulated friends and a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as you possibly can and at the same time frame I'm with all my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've created a business from your hobby. Noah: Definitely, since it all started with an interest over these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and make up a little money. But everything originated as a hobby of collecting and wearing these shoes. So, it is a business as well as a hobby at once. Q: When have you start it and how old have you been? Noah: Well I was 15 years old and I started the organization in April of 2013. Q: Do you remember the complete moment the idea sparked? Noah: It started when my dad and I were outside of a Finish Line one night, where we were holding doing a raffle and we were able to pick-up two pairs of Air Jordans. As soon once we walked out from the store some individuals stopped us and offered us a massive $150 dollars over-retail for the kids. We were like, 'Wow did that actually just happen'? It motivated my dad too because usually if you tell a parent or gaurdian about doing similar to this they'd say, 'Nah, there is no way! You can't go purchase a shoe that's in local store and resell it for more.' But the moment somebody for the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really helps to have your dad on your own side don't you think? Noah: Yeah it definitely did help to have dad on my side. When someone my age is starting off they won't have the revenue to be able to purchase 100 pairs of shoes. So having my pops to help me out (and his credit card) was definitely a big help. But, my parents are always supportive of whatever I do. When I told dad I wanted to get this done, he was all for it because when I was a younger kid I had another business and that he saw how well I did with that. Q: What's the most high-priced shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to discover a buyer then when we found one for that price it was satisfying. And we were able to have a couple pairs of the. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're focusing on that today. We have a shoe referred to as Nike Air Yeezy that is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling by using an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to get the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you begin selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in your possession somewhat over a month as well as the challenge with a shoe this way is you should be careful regarding how you sell it because with such a tremendous demand, it's dangerous in order to meet up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do using the profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is store in my checking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just put it away for college. Q: How amazed are you whenever you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing car.' It's just great to see hard work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my friends are actually the ones that I'll bring when camping to get shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey you guys down to check out Los Angeles when camping this weekend to pick up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they just don't even want to be paid because it's simply a thrilling experience to go right down to these populated areas and to be around these those who are crazy for sneakers. And it's fun simply to walk out of the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my pals have definitely solved the problem be where I am today and still have been a source of support and have helped me throughout all of it. And the beauty of it is, some of my pals have actually started their own sneaker reselling businesses with a smaller level. It's cool to determine that influence spread throughout all of the group of my buddies and to view them have success too with what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised whenever they find out you're a secondary school kid? Noah: Well, I only tell people I'm near to but when I do inform them I'm 16, they're very surprised. If anything believe that it's really cool a thief younger than them could possibly be doing something like this. Q: The testimonial page on your own website is definitely photo after photo of super-stoked people exposing the shoes they purchased in you. How satisfying is that? Noah: The customer appreciation is pretty cool. That's one with the best parts is to determine the customer testimonials. They're really a huge help to our organization and its rewarding whenever we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other people that haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they understand what they do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me about their order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've type of found that balance. I require time out at a certain hour to deal to emails, to have back to customers, and to post up on social networking. Then needless to say, I sign up for other time for it to do school work and other things which might be more important. Q: Time management is definitely a skill isn't it? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after high school graduation? Noah: I don't know what college I want to check out yet, but I plan to go right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of secondary school. But I definitely will visit college with sometimes a Business or Computer Science Major and hopefully have other businesses on my hands during those times. Q: Who are a few of your influences or those who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to determine how successful they are and just how they're capable of help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is one of the most important part of creating a successful at-home business? Noah: How big social media marketing is in terms of how it can help a business. I started a year ago with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one with the most important factors for any business nowadays. Also the value of good customer care is huge. Like I said earlier, because these comfortable shoes are so expensive, everyone is sometimes afraid to spend a great deal money. I can be nervous too if I was spending $400 dollars or higher. When you communicate with a customer, you will be making them feel comfortable relating to purchase. So, without a doubt social media and good customer care are the two most crucial things in having a small business. Q: A lot of young people think about starting their unique business or doing something entrepreneurial as if you. What sort of advice would you give a young one who has a great idea and wants to get it to the next level? Noah: I would tell others to look around and see what other people are doing. Because when I was starting the business, I researched to other resellers and learned from their website. So one in the most important things would be to take advice and learn from others and build upon that. And also, do not be afraid of just getting started. Get out there and get it going. Because you can have a lot of thoughts when creating an enterprise and be thinking, 'I want to accomplish this and I want to do that.' But you just have to look and get it done. Eventually it all works out. So my advice could be learn and take advice from others and believe in yourself and be afraid to just start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more on Vitale Kicks and also to take a look at their extensive variety of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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