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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your clean kicks (don't even get me started about the glorious give an impression of new leather, mixed with rubber and Velcro!). Pretty all-around heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that part of sneaker-heaven and convey it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' football team, he's additionally a consummate professional who can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in gross sales, thanks to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to talk about how he turned their own sneaker obsession right into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together 1 day and just build it. People seem to like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will have a huge need for them. So we find a method to buy them from shops and then mark them up even as have them in our hands. So, say we have a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a massive demand and you can't go into a retail store and purchase them. So, the sole choice is to buy it coming from a so-called reseller, that's somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I don't want to sit looking at Undefeated for 2 days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit beyond stores on release day then once they get the shoes we'll sell them slightly over retail. So yeah, definitely almost any shoe as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's really worth the mark-up right there because who may have the time for it to sit facing a store for several days? Noah: Yeah, definitely. Q: So do you employ people by sitting out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to have the shoes. Q: What are some other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've developed friends as well as a network of individuals like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as possible and at the same time I'm with all my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've designed a business out of your hobby. Noah: Definitely, given it all started with an interest over these type of limited-edition shoes. And then realizing that there were a big potential possibility to create a business and create a little money. But it all originated as an activity of collecting and wearing this footwear. So, it definitely is a business plus a hobby at the same time frame. Q: When have you start it and the way old were you? Noah: Well I was fifteen years old and I started the business enterprise in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my father and I were beyond a Finish Line one night, where these folks were doing a raffle and now we were able to grab two pairs of Air Jordans. As soon even as walked out of the store some individuals stopped us and offered us a massive $150 dollars over-retail for the children. We were like, 'Wow did that basically just happen'? It motivated my dad too because usually if you tell a parent about doing something such as this they will say, 'Nah, there's no way! You can't go purchase a shoe that's in a store and resell it to get more.' But when somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars at this time," I think that truly kind of lit the spark for everything. Q: It really helps you to have your dad on your own side don't you think? Noah: Yeah it really is did help to have dad on my side. When someone how old irrrve become is starting off they'll not have the revenue to be able to purchase 100 pairs of shoes. So having my father to help me out (and his awesome credit card) was definitely a huge help. But, my parents are always supportive of whatever I do. When I told my dad I wanted to get this done, he was all correctly because when I was obviously a younger kid I had another business anf the husband saw how well I did with this. Q: What's the priciest shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and we sold it for $1300 dollars. So that would have been a very large profit. It was form of tough to find a buyer while we found one to the price it absolutely was satisfying. And we were able to have a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're implementing that right now. We use a shoe known as the Nike Air Yeezy which is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling by using an average around $4,000 to $5,000 dollars. We have one pair in our hands right now and that we're just waiting to get the right buyer who will pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you attempt selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession somewhat over a month as well as the challenge with a shoe such as this is you need to be careful regarding how you sell it off because with such a massive demand, it's dangerous to meet up for the shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most in the money is store in my bank-account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just place it away for college. Q: How amazed are you if you sit back to see the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing car.' It's just great to see work pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my buddies are actually the ones that I'll bring when camping to get shoes and I'll pay them for coming with me. I'll text them some nights and say, 'Hey all of you down to head to Los Angeles when camping this weekend to grab some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even want to be paid given it's merely a thrilling experience to go as a result of these populated areas and to be around these people that are crazy for sneakers. And it's fun to walk out in the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got this or that." So my girlfriends have definitely helped me be where I am today and still have been an origin of support and have helped me throughout everything. And an important feature about it is, some of my girlfriends have actually started their unique sneaker reselling businesses with a smaller level. It's cool to view that influence spread throughout all of the group of my buddies and to view them have success too with what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised after they find out you are a senior high school kid? Noah: Well, I only tell people I'm close to but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them could possibly be doing something like this. Q: The testimonial page in your website is merely photo after photo of super-stoked people showing the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is actually comparatively cool. That's one of the best parts is to find out the customer testimonials. They're really a huge help to our organization and its rewarding when we get those back. Sometimes we'll even share discounts if customers post a testimonial because that attracts a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they do know what they certainly.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework so when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding order or about these comfortable shoes that are released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all of that. But I think I've kind of found that balance. I require time out with a certain hour to reply to emails, to acquire back to customers, and post up on social media. Then of course, I get other time for it to do school work and other things which are more important. Q: Time management is definitely a skill don't you find it? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after secondary school? Noah: I don't know what college I want to head to yet, but I plan to visit right in a 4-year school. I also plan on hopefully running multiple businesses when I'm out of secondary school. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my small hands at that time. Q: Who are a few of your influences or those who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all those people on the. It's inspiring to find out how successful they are and the way they're capable to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found ways to be successful. Q: What have you learned is essentially the most important aspect of creating a successful at-home business? Noah: How big social media is in relation to how it can help a business. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one of the most important factors for almost any business currently. Also the significance of good customer service is huge. Like I said earlier, because the shoes are so expensive, people are sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or even more. When you contact a customer, you are making them feel comfortable regarding purchase. So, without a doubt social media marketing and good customer service are the two most significant things in having a company. Q: A lot of young people consider starting their unique business or doing something entrepreneurial like you. What form of advice would you give a young individual that has a great idea and wants to get it to the next level? Noah: I would tell others to look around and see what other people are doing. Because when I was starting the business, I explored to other resellers and learned from them. So one with the most important things is to take advice and study and build upon that. And also, not be afraid of just how to get started. Get out there and obtain it going. Because you can have so many thoughts when creating an enterprise and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to visit and do it. Eventually all of it works out. So my advice can be learn and take advice from others and have confidence in yourself and do not be afraid to just start. Take a chance and just start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out more about Vitale Kicks and to take a look at their extensive number of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.