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NBA wife Warneshia Wallace's passion for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of approximately 11.2 percent through 2018, according to a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a small business that encompasses both a physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and start the opening of her online shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How did you decide to start a shoe-related business? I've had adoration for shoes since I would have been a kid. Every time a new style arrived on the scene, I had to possess them within my room and I didn't value the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't desire to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your small business knowledge? I always wished to open a shoe store, as well as in the military I was benefiting from the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business classes helpful and so are you planning to open a second shoe store? Financially, it reduced the problem learn about budgeting. I have a problem budgeting hence the advice taught me to be make decisions associated with marketing along with other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to learn. It seems quick and simple to do but on the way if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, and then for women who love to step out of the lamp. I will have shoes for each and every age and elegance. Businesswomen and students will discover something they enjoy as well as shoppers around the edgier side. A great deal of older women will walk in the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where can you buy shoes and can you look at new designers? Fallon Seaborn is the shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I seek out different styles that are unique and hard to have. Right now, shoppers should know about [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases.