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NBA wife Warneshia Wallace's adoration for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing at an annual rate of about 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, an enterprise that encompasses both a physical shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and start up the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to start a shoe-related business? I've had desire for shoes since I was a kid. Every time a new style became available, I had to own them during my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force help you develop your company knowledge? I always wished to open a shoe store, and in the military I was benefiting from the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the organization classes helpful and are you planning to open an additional shoe store? Financially, it taught me to be learn about budgeting. I have a tough time budgeting so the advice reduced the problem make decisions in connection with marketing as well as other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to find out. It seems easy and simple to do but on the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, and for women who prefer to step out of the lamp. I really have shoes for each age and magnificence. Businesswomen and students will quickly realize something they enjoy as well as shoppers around the edgier side. A lot of older women will walk inside the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where do you buy shoes and do you look at new designers? Fallon Seaborn is our shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm available to new designers. I try to find different styles that are unique and hard to acquire. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and sales.