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NBA wife Warneshia Wallace's passion for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing in an annual rate of about 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a small business that encompasses both an actual shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How did you decide to begin a shoe-related business? I've had adoration for shoes since I would be a kid. Every time a new style arrived on the scene, I had to have them within my room and I didn't care about the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't want to work for anyone, so I desired to do something I love and I love shoes. How did the Air Force enable you to develop your small business knowledge? I always planned to open a shoe store, as well as in the military I was benefiting from the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the business enterprise classes helpful and therefore are you going to open an additional shoe store? Financially, it taught me to be learn about budgeting. I have a tough time budgeting so the advice taught me to be make decisions associated with marketing and other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to find out. It seems quick and easy to do but along the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, as well as women who prefer to step out of this area. I really have shoes for each and every age and magnificence. Businesswomen and students will find something that like as well as shoppers on the edgier side. A lot of older women will walk inside the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where can you buy shoes and would you look at new designers? Fallon Seaborn is the shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm open to new designers. I try to find different styles which might be unique and hard to obtain. Right now, shoppers ought to know [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchasers.