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Getting Started Selling Products Online Beginners Guide Like most small business owners your products or store has minimum national brand recognition. So how could you sell products online between the millions of other websites? Let this information serve as a help guide start selling your merchandise online. There are an endless supply of tips and tricks to selling products online but the following are ones that I've had personal success with. Professional Web Design The overall look and feel of your respective website could have a great affect on people and the confidence to purchase from you. Most everyone is willing to make online purchases but Internet fraud increasing, you need a professional a way to build confidence within your customers. When new clients visit your website they typically won't research your business prior to a purchase, they decide depending on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips. Usability Usability is incredibly closely linked with the design and layout of the website. Website usability could be the practice of developing your website as simple for customers to use as you can. If you desire potential customers to purchase your merchandise, you need to make it easy for the crooks to locate your product or service and find out any information they should make the purchase. If prospective customers can't locate products, descriptions, and prices quickly, they'll go somewhere else. Many experts agree the the top websites allow viewers to navigate straight away to products in three clicks. Once customer is ready to get, the checkout process has to be streamlined. Make the consumer fill out only what is required to make the sale with little extra. Don't display page after page of additional products, popups, questions, etc... This will still only lead to the best way to exiting the checkout process prematurely. Once they've got made the decision to checkout, don't give them any reason to change they're mind. You must accept plastic card payments for online sales. Giving customers multiple checkout choices increase your chances of earning a sale but many customers will still want to buy using they're bank card. Services like Pay Pal allow users lacking an account to buy from your site securely not having an account. SEM (Search Engine Marketing) SEM is usually the process of marketing your site by paying search engines like google to display your ad when users search for particular terms. These ads aren't part of the search engines results; rather they're displayed on page one, often times above in order to the right of the search engines results. This marketing did very well for most companies however it does are not free. Most services charge depending on the number of times your ad is displayed (impressions) or the quantity of times your ad is clicked PPC (Pay Per Click). Most large engines like google offer a reverse phone lookup. SEO (Search Engine Optimization) This is one of my favorite methods to market my websites. Search engines cannot inform you specifically what to do to increase your placement in search engines engine results. If they did, obviously everyone would change they're websites to rate high in the search results. This would lead to sites ranking high that aren't relevant to your pursuit. SEO can be a science to many people people, they study sites that rank highly, formulate theories that explains why they gain a high position, test these theories on they're sites, and focus the results. The three significant things for small business owners to do from an SEO standpoint are: 1. Key phrases: Research popular key phrases. Find out what key phrases people use when you are evaluating your product. You should define at least 6 key terms for your products. Many times these keywords and phrases include brand names. For instance, should you sold shoes online, some of your key phrases may be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your site with search phrase dense content. Make sure your website has the phrases you're defined in the 1st step repeated on your site. You can't just list your search phrases; you should incorporate them into your site elegantly. This is possible by rewriting your product descriptions and writing search phrase dense content. In addition to making sure your search phrases exist within your content, make sure your articles is unique. If your content can be found elsewhere on the net, you might be downgraded by the engines like google and other sites with similar content gets preference in the results. Making your keywords and phrases relevant and your site content unique will enhance your position in the final results. 3. Links: Getting one way links to your internet site not only tell the search engines like google that you exist but could increase they're trust within your website. The higher ranked site that is certainly linking for your requirements the more trust you'll inherit from that site. Getting links from sites, directories, blogs, and social networks that have similar content will help build trust with the search engines resulting in a higher position in the search engine results. Additionally creating articles and news releases using a link back to your internet site will build trust with the search engines like yahoo that your website is an authority on the subject available, thus replacing the same with ranking with these. There are many other tips, tricks, and rules to SEO along with the more you study and tweak your internet site the better your quest engine results will likely be. Make sure whatever you do does not have a negative affect on the ranking. Stay far from automated software or services that submit your web site, link farms, spamming, sites that usually are not easily navigated by search engines, sites that use frames, all flash sites, any black hat tricks, etc... Make sure you research anything before attempting it. Products Many folks have found many approaches to sell there products online. The following are two techniques that I have realized successful 1. Selling large ticket items at cost. This technique is exactly how it sounds. If you can be the low price leader for your product or service this can generate sales the ones linking for you. Obvously you may not make money selling products at cost, rather once the sale is created you make more income on accessories or at lease achieve a customer. Customers are loyal to websites they have got already purchased in, in particular when they received good service. 2. Selling unique or customizing your product. This can set you aside from others. You will have the foothold with a unique product and limit your competition should you customize your merchandise. Your task is always to build the perception that the unique or customized product is worth the extra expense (if any). Building value with your product will reduce the competition thereby boosting your chance of earning a sale. If you cannot produce your own products, try to find as many products to make available as possible, greater the better. This only increases your potential for offering the product an individual may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and using keywords where possible. This will create uniqueness for your products increasing your ranking in the search engine results. This is actually a beginner's help guide to selling products online but following the following tips will result in a solid foundation to construct on.