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NBA wife Warneshia Wallace's desire for shoes becomes a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing with an annual rate around 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a company that encompasses both an actual physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How did you decide to find a shoe-related business? I've had desire for shoes since I was a kid. Every time a new style arrived on the scene, I had to own them in my room and I didn't value the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't need to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force assist you to develop your company knowledge? I always planned to open a shoe store, and in the military I was using the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the business enterprise classes helpful and are you gonna open another shoe store? Financially, it solved the problem learn about budgeting. I have a hard time budgeting and so the advice taught me to be make decisions linked to marketing along with other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to master. It seems quick and easy to do but on the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as for women who prefer to step out of the box. I have shoes for each age and elegance. Businesswomen and students will see something they enjoy as well as shoppers on the edgier side. A lot of older women will walk inside store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where can you buy shoes and can you look at new designers? Fallon Seaborn is the shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm available to new designers. I search for different styles which are unique and hard to get. Right now, shoppers should be aware of [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers.