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NBA wife Warneshia Wallace's passion for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing in an annual rate of approximately 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, an enterprise that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. in the Air Force from 2001 to 2007. How do you decide to find a shoe-related business? I've had desire for shoes since I was obviously a kid. Every time a new style arrived on the scene, I had to have them inside my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't desire to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force enable you to develop your organization knowledge? I always planned to open a shoe store, plus the military I was using the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the company classes helpful and they are you gonna open an additional shoe store? Financially, it helped me learn about budgeting. I have a hard time budgeting hence the advice reduced the problem make decisions in connection with marketing and also other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to understand. It seems simple and easy to do but in the process if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, and then for women who want to step out of the lamp. I will have shoes for every single age and type. Businesswomen and students will quickly realize something that like as well as shoppers around the edgier side. A large amount of older women will walk inside the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where can you buy shoes and would you look at new designers? Fallon Seaborn is my personal shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm open to new designers. I try to find different styles which can be unique and hard to get. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers. |