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NBA wife Warneshia Wallace's adoration for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing with an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a company that encompasses both an actual physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and start the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How do you decide to find a shoe-related business? I've had passion for shoes since I was a kid. Every time a new style became available, I had to have them within my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't desire to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your small business knowledge? I always wanted to open a shoe store, along with the military I was using the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business classes helpful and are you gonna open another shoe store? Financially, it solved the problem learn about budgeting. I have a hard time budgeting therefore the advice reduced the problem make decisions related to marketing and also other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to master. It seems simple and easy to do but along the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as for women who prefer to step out of this area. I really have shoes for every single age and elegance. Businesswomen and students will discover something that like as well as shoppers about the edgier side. A large amount of older women will walk within the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where can you buy shoes and do you look at new designers? Fallon Seaborn is the shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I seek out different styles which might be unique and hard to obtain. Right now, shoppers should be aware of [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases. |