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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your clean kicks (don't even get me started on the glorious smell of new leather, combined with rubber and Velcro!). Pretty near heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that bit of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' soccer team, he's additionally a consummate professional who can be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in income, due to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to talk about how he turned his very own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together eventually and just assemble it. People manage to like it in order that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there'll be a huge need for them. So we find a means to buy them from shops and then mark them up after we have them inside our hands. So, say we have a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such an enormous demand and you can't go in to a retail store and buy them. So, the only choice is to acquire it coming from a so-called reseller, that's somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I wouldn't like to sit facing Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have people who do sit beyond stores on release day after which once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely almost any shoe like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's well worth the mark-up immediately because that has the time for it to sit in front of a store for the days? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks first night to camp out with us. That's just one of the many ways we're able to have the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've accumulated friends along with a network of folks like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to get as many shoes as is possible and at the same time I'm with all my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, as it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and make up a little money. But all this originated as an interest of collecting and wearing this footwear. So, it definitely is a business along with a hobby at once. Q: When have you start it and the way old were you? Noah: Well I was 15 years old and I started the organization in April of 2013. Q: Do you remember the precise moment the thought sparked? Noah: It started when my dad and I were away from a Finish Line one night, where these were doing a raffle and now we were able to get two pairs of Air Jordans. As soon as we walked out with the store a number of people stopped us and offered us a huge $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated my father too because usually once you tell a mother or father about doing similar to this they might say, 'Nah, there is not any way! You can't go purchase a shoe that's in local store and resell it to get more.' But the moment somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars today," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on your own side doesn't it? Noah: Yeah it will be did assistance to have my dad on my side. When someone how old irrrve become is starting off they're not going to have the revenue to be able to purchase 100 pairs of shoes. So having my father to help me out (with his fantastic credit card) was definitely a large help. But, my parents will almost always be supportive of whatever I do. When I told my dad I wanted to get this done, he was all for it because when I was obviously a younger kid I had another business and he saw how well I did achievable. Q: What's the priciest shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would have been a very large profit. It was sort of tough to look for a buyer when we found one with the price it was satisfying. And we were able to obtain a couple pairs of the. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that today. We have a shoe known as the Nike Air Yeezy which can be a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair inside our hands right now and now we're just waiting to find the right buyer that will pull the trigger. But that's definitely our most effective shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it within our possession a little over a month as well as the challenge with a shoe such as this is you have to be careful regarding how you flip it because with such a huge demand, it's dangerous to meet up to get a shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do using the profits you get? Noah: I'll occasionally buy myself clothes but most in the money is put away in my checking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But in addition to that, I just place it away for college. Q: How amazed are you once you sit back and find out the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see efforts pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my buddies are actually those that I'll bring with me at night to get shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey you guys down to go to Los Angeles with me this weekend to grab some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they don't really even need to be paid given it's only a thrilling experience to go as a result of these populated areas and to be around these people who are crazy for sneakers. And it's fun to walk out from the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my girlfriends have definitely taught me to be be where I am today and possess been an origin of support and have taught me to be throughout all this. And beauty of it is, some of my buddies have actually started their unique sneaker reselling businesses on the smaller level. It's cool to see that influence spread throughout every one of the group of my buddies and to find out them have success too with what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised when they find out that you are a senior high school kid? Noah: Well, I only tell people I'm close to but when I do tell them I'm 16, they're very surprised. If anything believe that it's really cool that someone younger than them could possibly be doing something such as this. Q: The testimonial page on the website is simply photo after photo of super-stoked people revealing the shoes they purchased in you. How satisfying is always that? Noah: The customer appreciation is fairly cool. That's one with the best parts is to view the customer testimonials. They're really a major help to us and its rewarding when we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that attracts a lot of other those who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they actually do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework so when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about the sneakers that are released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all of that. But I think I've form of found that balance. I take some time out in a certain hour to respond to emails, to obtain back to customers, also to post up on social media marketing. Then needless to say, I remove other time for it to do class work and other things which are more important. Q: Time management is definitely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to travel right right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school graduation. But I definitely will head to college with whether Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are some of your influences or individuals who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the. It's inspiring to see how successful they are and the way they're in a position to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important facet of creating a successful at-home business? Noah: How big social websites is in relation to how it can help a business. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one in the most important factors for almost any business these days. Also the importance of good customer service is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or more. When you speak with a customer, you are making them feel comfortable regarding their purchase. So, without a doubt social media and good customer service are the two most important things in having a company. Q: A lot of young people take into consideration starting their own business or doing something entrepreneurial like you. What sort of advice would you give a young individual who has a excellent idea and wants to go to the next level? Noah: I would tell others to take a look around and discover what other folks are doing. Because when I was starting the organization, I researched to other resellers and learned from their website. So one from the most important things would be to take advice and study and build upon that. And also, never be afraid of just getting started. Get out there and obtain it going. Because you can have numerous thoughts when creating an enterprise and be thinking, 'I want to do this and I want to accomplish that.' But you just have to go and get it done. Eventually all this works out. So my advice would be learn and take advice from others and have confidence in yourself and don't be afraid to simply start. Take a chance and merely start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks and also to take a look at their extensive variety of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |