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	 Aetrex  Cheryl Mary Jane - Graphite Leather

	 Aetrex  Cheryl Mary Jane - Graphite Leather
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 Getting Started Selling Products Online Beginners Guide Like most small business owners your products or store has little or no national brand recognition. So how may you sell products online among the millions of other websites? Let this article serve as a guide to start selling your product or service online. There are a continuous supply of tips and tricks to selling products online however the following are ones that I've had personal success with. Professional Web Design The appearance and feel of the website can have a great affect on people as well as the confidence to purchase from you. Most everyone is willing to make online purchases but with Internet fraud rising, you'll need a professional a way to build confidence with your customers. When clients visit your site they typically won't research your business prior to making a purchase, they decide depending on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for further tips. Usability Usability is quite closely linked with the design and layout of your website. Website usability may be the practice of creating your website as easy for customers to use as you possibly can. If you want potential customers to purchase your products or services, you should make it easy for these phones locate your products and find out any information they need to make the purchase. If potential prospects can't locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate straight to products in three clicks. Once customer is ready to purchase, the checkout process must be streamlined. Make the user fill out only what's required to make the sale with little extra. Don't display page after page of additional products, popups, questions, etc... This is only going to lead to more and more people exiting the checkout process prematurely. Once they've got made the decision to checkout, don't provide them with any reason to change they're mind. You must accept charge card payments for online sales. Giving customers multiple checkout choices raise your chances of earning a sale but many customers will still want to get using they're charge card. Services like Pay Pal allow users with no account to acquire from your internet site securely with no an account. SEM (Search Engine Marketing) SEM is usually the process of marketing your website by paying search engines like google to display your ad when users hunt for particular terms. These ads usually are not part of the organic search results; rather they are displayed on page 1, often above or to the right of the search results. This marketing did very well for most companies nonetheless it does have a price. Most services charge based on the number of times your ad is displayed (impressions) or the amount of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this particular service. SEO (Search Engine Optimization) This is one of my favorite ways to market my websites. Search engines cannot tell you specifically what to complete to improve your placement in organic search engine results. If they did, obviously everyone would change they're websites to rate high in the search results. This would cause sites ranking high that are not relevant to your search. SEO is a science to many people, they study sites that rank highly, formulate theories as to why they rank highly, test these theories on they're sites, and look the results. The three considerations for small business owners to do from an SEO standpoint are: 1. Key phrases: Research popular keywords and phrases. Find out what search phrases people use when looking for your product. You should define at least 6 search phrases for your merchandise. Many times these key phrases include manufacturers. For instance, should you sold shoes online, some of your key phrases may be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your internet site with search term dense content. Make sure your web site has the phrases you're defined in the first step repeated on your site. You can't just list your search phrases; you must incorporate them into your web site elegantly. This can be achieved by rewriting your product or service descriptions and writing key word dense content. In addition to making sure your keywords and phrases exist with your content, make sure your articles is unique. If your articles can be found elsewhere on the internet, you could be downgraded by the search engines and other sites with the same content may get preference in the results. Making your search phrases relevant and your content unique will increase your position in the outcome. 3. Links: Getting one way links to your web site not only tell the engines like google that you exist but could increase they're trust with your website. The higher ranked site which is linking for your requirements the more trust you may inherit from this web page. Getting links from sites, directories, blogs, and social networks that have similar content will help build trust with the search engines like google resulting in a higher position in the search results. Additionally creating articles and news releases which has a link back to your website will build trust with the search engines like yahoo that your web site is an authority on the subject available, thus boosting your ranking together. There are many other tips, tricks, and rules to SEO along with the more you study and tweak your site the better your search engine results will be. Make sure whatever you do doesn't have a negative affect in your ranking. Stay faraway from automated software or services that submit your site, link farms, spamming, sites that aren't easily navigated by search engines like google, sites which use frames, all flash sites, any black hat tricks, etc... Make sure you research anything before trying it. Products Many people have found many ways to sell there products online. The following are two techniques that I have discovered successful 1. Selling large ticket items at cost. This way is exactly how it sounds. If you can be the low price leader for your product or service this can generate sales the ones linking to you personally. Obvously you won't make money selling products at cost, rather if the sale is made you make more income on accessories or at lease achieve a customer. Customers are loyal to websites they have got already bought in, in particular when they received good service. 2. Selling unique or customizing your product or service. This can set you aside from others. You will ever have the foothold over a unique product and limit your competition in the event you customize your products or services. Your task is to build the perception that the unique or customized product is worth the expense (if any). Building value in your product will reduce your competitors thereby increasing your chance of developing a sale. If you don't produce your individual products, try to look for as many products to offer as possible, the more the better. This only increases your probability of offering the product a person may need. Additionally, from an SEO perspective, rewrite all of your descriptions replacing abbreviations and taking advantage of keywords where possible. This can provide uniqueness for your merchandise increasing your ranking inside the search engine results. This is truly a beginner's help guide to selling products online but following the following tips will bring about a solid foundation to create on.

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    Aetrex Cheryl Mary Jane - Graphite Leather