Mark Lemp Classics Britton - Brown Kidskin/Snake/Patent

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	 Mark Lemp Classics  Britton - Brown Kidskin/Snake/Patent

	 Mark Lemp Classics  Britton - Brown Kidskin/Snake/Patent
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh kicks (don't even get me started around the glorious give an impression of new leather, mixed with rubber and Velcro!). Pretty near to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that piece of sneaker-heaven and produce it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' team, he's additionally a consummate professional who can be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, due to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned his very own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together 1 day and just assemble it. People appear to like it so that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there will be a huge need for them. So we find a way to buy them from shops and then mark them up even as have them in your hands. So, say there exists a shoe that retails for $160 dollars, and sold out in stores all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We are able to do this because there's such an enormous demand so you can't go in a retail store and buy them. So, the one choice is to acquire it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't wish to sit looking at Undefeated for two days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit beyond stores on release day then once they have the shoes we'll sell them a bit over retail. So yeah, definitely any sort of shoe such as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who's the time and energy to sit looking at a store for days? Noah: Yeah, definitely. Q: So do you employ people to sit down out in front of stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to have the shoes. Q: What are a few other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've built up friends as well as a network of individuals like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to get as many shoes as possible and at one time I'm effortlessly my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, as it all started with an interest over these type of limited-edition shoes. And then realizing that there was clearly a big potential chance to create a business making a little money. But everything originated as a hobby of collecting and wearing these sneakers. So, it is a business plus a hobby at one time. Q: When do you start it and how old were you? Noah: Well I was 15 years old and I started the business in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my father and I were outside of a Finish Line one night, where we were holding doing a raffle and we were able to get two pairs of Air Jordans. As soon once we walked out of the store a few people stopped us and offered us a tremendous $150 dollars over-retail for the children. We were like, 'Wow did that really just happen'? It motivated my dad too because usually if you tell a parent about doing similar to this they will say, 'Nah, there is not any way! You can't go obtain a shoe that's in an outlet and resell it for more.' But when somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars today," I think that basically kind of lit the spark for everything. Q: It really helps to have your dad on the side right? Noah: Yeah it will be did assistance to have my dad on my side. When someone my age is starting off they'll not have the revenue to be able to acquire 100 pairs of shoes. So having my pops to help me out (and his awesome credit card) was definitely a big help. But, my parents are invariably supportive of whatever I do. When I told dad I wanted to accomplish this, he was all because of it because when I would have been a younger kid I had another business and he saw how well I did your. Q: What's the most expensive shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would be a very large profit. It was type of tough to find a buyer while we found one for your price it absolutely was satisfying. And we were able to have a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that today. We have a shoe called the Nike Air Yeezy that's a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling by using an average of about $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to discover the right buyer that will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you attempt selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month as well as the challenge with a shoe like this is you must be careful about how you flip it because with such a tremendous demand, it's dangerous to meet up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most with the money is let go of in my bank-account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just place it away for college. Q: How amazed are you if you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me having this car.' It's just great to see effort pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my pals are actually those who I'll bring beside me to grab shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey all of you down to visit Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they just don't even desire to be paid because it's merely a thrilling experience to go as a result of these populated areas and to be around these individuals who are crazy for sneakers. And it's fun to steer out from the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got this or that." So my buddies have definitely taught me to be be where I am today and have been a resource of support and have reduced the problem throughout it all. And an important feature about it is, some of my friends have actually started their own sneaker reselling businesses with a smaller level. It's cool to see that influence spread throughout every one of the group of my pals and to see them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised when they find out you are a high school graduation kid? Noah: Well, I only tell people I'm near but when I do inform them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them may be doing something similar to this. Q: The testimonial page on the website is simply photo after photo of super-stoked people showing off the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one in the best parts is to determine the customer testimonials. They're really a big help to our organization and its rewarding if we get those back. Sometimes we'll even share discounts if customers post a testimonial because that draws a lot of other people who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they know what they actually do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me about their order or about the shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all the. But I think I've sort of found that balance. I take some time out in a certain hour to respond to emails, to have back to customers, also to post up on social networking. Then needless to say, I remove other time for you to do school work and other things which might be more important. Q: Time management happens to be a skill is it not? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after senior high school? Noah: I don't know what college I want to go to yet, but I plan to travel right in a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school graduation. But I definitely will visit college with whether Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are several of your influences or people who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to determine how successful they are and the way they're in a position to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is probably the most important facet of creating a successful at-home business? Noah: How big social websites is in relation to its how it can help a company. I started a year ago with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one of the most important factors for just about any business today. Also the significance of good customer satisfaction is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend a great deal money. I will be nervous too if I was spending $400 dollars or even more. When you speak with a customer, you will be making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer care are the two most important things in having a company. Q: A lot of young people consider starting their unique business or doing something entrepreneurial as if you. What form of advice could you give a young individual that has a fantastic idea and wants to take it to the next level? Noah: I would tell others to look around to see what other folks are doing. Because when I was starting the business enterprise, I explored to other resellers and learned from them. So one from the most important things would be to take advice and study and build upon that. And also, not be afraid of just getting started. Get out there and obtain it going. Because you can have numerous thoughts when creating a small business and be thinking, 'I want to do this and I want to accomplish that.' But you just have to travel and undertake it. Eventually all of it works out. So my advice will be learn and take advice from others and believe in yourself and be afraid to only start. Take a chance and start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more on Vitale Kicks and to take a look at their extensive number of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Mark Lemp Classics Britton - Brown Kidskin/Snake/Patent