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NBA wife Warneshia Wallace's adoration for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing with an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a business that encompasses both an actual physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to begin a shoe-related business? I've had adoration for shoes since I was a kid. Every time a new style arrived, I had to get them inside my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't want to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force allow you to develop your business knowledge? I always desired to open a shoe store, and in the military I was benefiting from the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the business enterprise classes helpful and therefore are you gonna open an extra shoe store? Financially, it reduced the problem learn about budgeting. I have a difficult time budgeting and so the advice solved the problem make decisions in connection with marketing as well as other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to find out. It seems quick and easy to do but in the process if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as women who like to step out of this area. I will have shoes for each and every age and magnificence. Businesswomen and students will see something they like as well as shoppers about the edgier side. A lots of older women will walk within the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where can you buy shoes and would you look at new designers? Fallon Seaborn is the shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm offered to new designers. I try to find different styles which might be unique and hard to obtain. Right now, shoppers should know about [industry] prices seem stable. Click here for the Shoebox Boutique styles and sales. |