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Louise et Cie Hydrangea Pump (Women)

Louise et Cie Hydrangea Pump (Women)
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh kicks (don't even get me started for the glorious smell of new leather, mixed with rubber and Velcro!). Pretty close to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that piece of sneaker-heaven and bring it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's also a consummate professional who can be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, as a result of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to have a chat about how he turned their own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together one day and just build it. People appear to like it therefore it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will see a huge demand for them. So we find ways to buy them from retailers and then mark them up once we have them within our hands. So, say you will find there's shoe that retails for $160 dollars, and it is sold out to get all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can do this because there's such a massive demand and you also can't go in to a retail store and purchase them. So, the sole choice is to acquire it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit facing Undefeated for just two days, I can call you up? Noah: Yeah, exactly. We actually have those who do sit outside of stores on release day and after that once they obtain the shoes we'll sell them a little bit over retail. So yeah, definitely any sort of shoe as an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's well worth the mark-up right there because who has the time for it to sit in front of a store for the days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out before stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks first night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are another ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends and a network of folks like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to obtain as many shoes as possible and at once I'm wonderful my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've created a business from a hobby. Noah: Definitely, as it all started with an interest during these type of limited-edition shoes. And then realizing that there is a big potential opportunity to create a business and make up a little money. But everything originated as an activity of collecting and wearing this footwear. So, it definitely is a business along with a hobby at the same time frame. Q: When did you start it and exactly how old have you been? Noah: Well I was many years old and I started the business in April of 2013. Q: Do you remember the complete moment the thought sparked? Noah: It started when my father and I were outside of a Finish Line one night, where they were doing a raffle and that we were able to pick up two pairs of Air Jordans. As soon even as walked out of the store a few people stopped us and offered us an enormous $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated my father too because usually once you tell a parent or gaurdian about doing something like this they will say, 'Nah, there is not any way! You can't go purchase a shoe that's in a store and resell it to get more.' But the moment somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on your own side doesn't it? Noah: Yeah it will be did help to have dad on my side. When someone my maturity is starting off they will not have the revenue to be able to get 100 pairs of shoes. So having my father to help me out (with his fantastic credit card) was definitely a big help. But, my parents will almost always be supportive of whatever I do. When I told dad I wanted to do this, he was all for this because when I was a younger kid I had another business and he saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was a very large profit. It was form of tough to locate a buyer while we found one with the price it was satisfying. And we were able to obtain a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're implementing that today. We have a shoe called the Nike Air Yeezy which can be a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling while on an average around $4,000 to $5,000 dollars. We have one pair in our hands right now and we're just waiting to obtain the right buyer who will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you go about selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month along with the challenge with a shoe such as this is you should be careful regarding how you flip it because with such a huge demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most in the money is store in my banking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But other than that, I just input it away for college. Q: How amazed are you once you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me possessing car.' It's just great to see hard work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my friends are actually the ones that I'll bring beside me to get shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles beside me this weekend to pick-up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't really even want to be paid since it's just a thrilling experience to go right down to these populated areas and also to be around these those who are crazy for sneakers. And it's fun to walk out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my friends have definitely helped me be where I am today and still have been a resource of support and have helped me throughout all of it. And the best thing about it is, some of my friends have actually started their very own sneaker reselling businesses over a smaller level. It's cool to find out that influence spread throughout all of the group of my girlfriends and to determine them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised when they find out that you are a high school kid? Noah: Well, I only tell people I'm near but when I do inform them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could possibly be doing something similar to this. Q: The testimonial page in your website is merely photo after photo of super-stoked people showing off the shoes they bought in you. How satisfying is that? Noah: The customer appreciation is fairly cool. That's one in the best parts is to determine the customer testimonials. They're really a huge help to our organization and its rewarding whenever we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that attracts a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework then when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me relating to order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard trying to balance all that. But I think I've type of found that balance. I take some time out at a certain hour to respond to emails, to have back to customers, and also to post up on social media. Then of course, I sign up for other time for it to do class work and other things which are more important. Q: Time management happens to be a skill don't you think? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to travel right in a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with either a Business or Computer Science Major and hopefully have other businesses in my hands then. Q: Who are some of your influences or people that have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all of the people on there. It's inspiring to see how successful they are and just how they're able to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social networking is in terms of how it can help a small business. I started this past year with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one with the most important factors for any business nowadays. Also the value of good customer satisfaction is huge. Like I said earlier, because these shoes are so expensive, folks are sometimes afraid to spend a great deal money. I can be nervous too if I was spending $400 dollars or even more. When you speak with a customer, you make them feel comfortable relating to purchase. So, without a doubt social media and good customer care are the two most crucial things in having a small business. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial as if you. What form of advice could you give a young one who has a great idea and wants to get it to the next level? Noah: I would tell others to check around and discover what other everyone is doing. Because when I was starting the business, I analyzed to other resellers and learned at their store. So one in the most important things is to take advice and study and build upon that. And also, never be afraid of just starting. Get out there and obtain it going. Because you can have countless thoughts when creating an enterprise and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to travel and take action. Eventually everything works out. So my advice will be learn and take advice from others and have confidence in yourself , nor be afraid to only start. Take a chance and just start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more about Vitale Kicks and also to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Louise et Cie Hydrangea Pump (Women)