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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your fresh new kicks (don't even get me started for the glorious give an impression of new leather, combined with rubber and Velcro!). Pretty close to heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that little bit of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' team, he's also a consummate professional who is able to be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in revenue, as a result of a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned their own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together some day and just assemble it. People appear to like it therefore it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there'll be a huge demand for them. So we find a method to buy them from stores and then mark them up after we have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and sold out in stores all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such a huge demand and you can't go in to a retail store and buy them. So, the only choice is to get it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I shouldn't sit in front of Undefeated for two main days, I can call you up? Noah: Yeah, exactly. We actually have those who do sit away from stores on release day and after that once they receive the shoes we'll sell them a little bit over retail. So yeah, definitely almost any shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up immediately because that has the time to sit looking at a store for the days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out facing stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for starters night to camp out with us. That's one among the many ways we're able to have the shoes. Q: What are another ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've developed friends and a network of men and women like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to obtain as many shoes as you possibly can and at once I'm wonderful my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've designed a business out of your hobby. Noah: Definitely, since it all started with an interest in these type of limited-edition shoes. And then realizing that there was clearly a big potential possibility to create a business and make a little money. But everything originated as a hobby of collecting and wearing these shoes. So, it is a business plus a hobby at once. Q: When do you start it and just how old were you? Noah: Well I was 15 years old and I started the organization in April of 2013. Q: Do you remember the actual moment the idea sparked? Noah: It started when my dad and I were away from a Finish Line one night, where these were doing a raffle so we were able to get two pairs of Air Jordans. As soon as we walked out with the store a number of people stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated my dad too because usually if you tell a mother or father about doing something similar to this they will say, 'Nah, there isn't any way! You can't go get a shoe that's in an outlet and resell it for further.' But as soon as somebody for the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really helps to have your dad in your side right? Noah: Yeah its did assist to have my dad on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and the credit card) was definitely a big help. But, my parents will always be supportive of whatever I do. When I told dad I wanted to get this done, he was all for it because when I was obviously a younger kid I had another business anf the husband saw how well I did with that. Q: What's the priciest shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to find a buyer then when we found one for your price it had been satisfying. And we were able to have a couple pairs of those. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're focusing on that right now. We have a very shoe known as the Nike Air Yeezy that's a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and currently reselling while on an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to discover the right buyer who'll pull the trigger. But that's definitely our most valuable shoe that we've ever had. Q: How do you begin selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month as well as the challenge with a shoe this way is you should be careful about how you market it because with such a huge demand, it's dangerous to fulfill up for a shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with the profits you get? Noah: I'll occasionally buy myself clothes but most from the money is set aside in my bank account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But apart from that, I just place it away for college. Q: How amazed are you when you sit back to see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me possessing this car.' It's just great to see work pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my girlfriends are actually people who I'll bring beside me to get shoes and I'll pay them for coming with me. I'll text them some nights and say, 'Hey all of you down to check out Los Angeles beside me this weekend to pick-up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even desire to be paid because it's just a thrilling experience to go into these populated areas also to be around these those who are crazy for sneakers. And it's fun simply to walk out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my friends have definitely reduced the problem be where I am today and still have been a source of support and have reduced the problem throughout it all. And an important feature about it is, some of my friends have actually started their very own sneaker reselling businesses on the smaller level. It's cool to view that influence spread throughout every one of the group of my friends and to determine them have success too in what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised once they find out that you are a high school graduation kid? Noah: Well, I only tell people I'm close to but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that somebody younger than them might be doing something similar to this. Q: The testimonial page on your own website is just photo after photo of super-stoked people revealing the shoes they purchased from you. How satisfying is always that? Noah: The customer appreciation is pretty cool. That's one from the best parts is to view the customer testimonials. They're really a big help to our organization and its rewarding if we get those back. Sometimes we'll even share discounts if customers post a testimonial because that pulls a lot of other people who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they do.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework so when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me regarding order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all the. But I think I've form of found that balance. I devote some time out with a certain hour to resolve emails, to obtain back to customers, and post up on social media marketing. Then naturally, I sign up for other time for it to do class work and other things which might be more important. Q: Time management happens to be a skill isn't it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to travel right right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with the Business or Computer Science Major and hopefully have other businesses on my own hands in those days. Q: Who are a number of your influences or people who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, those people on there. It's inspiring to find out how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is one of the most important part of creating a successful at-home business? Noah: How big social media is in relation to how it can help a company. I started a year ago with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one of the most important factors for virtually any business today. Also the value of good customer care is huge. Like I said earlier, because the sneakers are so expensive, folks are sometimes afraid to spend much money. I could be nervous too if I was spending $400 dollars or maybe more. When you contact a customer, you will be making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer satisfaction are the two most important things in having an enterprise. Q: A lot of young people take into consideration starting their particular business or doing something entrepreneurial just like you. What sort of advice would you give a young one who has a really good idea and wants to get it to the next level? Noah: I would tell others to appear around to see what other everyone is doing. Because when I was starting the organization, I analyzed to other resellers and learned from their website. So one of the most important things is usually to take advice and learn from others and build upon that. And also, do not be afraid of just starting. Get out there and have it going. Because you can have countless thoughts when creating a business and be thinking, 'I want to achieve this and I want to complete that.' But you just have to visit and take action. Eventually everything works out. So my advice would be learn and take advice from others and rely on yourself , nor be afraid to just start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just do it! To find out about Vitale Kicks and also to take a look at their extensive variety of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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