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NBA wife Warneshia Wallace's adoration for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of approximately 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, an enterprise that encompasses both a physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and start up the opening of her online shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. in the Air Force from 2001 to 2007. How did you decide to find a shoe-related business? I've had adoration for shoes since I would be a kid. Every time a new style arrived on the scene, I had to own them within my room and I didn't value the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't need to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your small business knowledge? I always desired to open a shoe store, and in the military I was taking advantage of the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the company classes helpful and they are you gonna open an extra shoe store? Financially, it solved the problem learn about budgeting. I have a hard time budgeting therefore the advice reduced the problem make decisions in connection with marketing and other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to understand. It seems easy and simple to do but in the process if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as for women who like to step out of the lamp. I have shoes for every age and style. Businesswomen and students will see something they like as well as shoppers on the edgier side. A great deal of older women will walk inside store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where can you buy shoes and do you look at new designers? Fallon Seaborn is the shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm offered to new designers. I seek out different styles which might be unique and hard to get. Right now, shoppers should know about [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchases. |