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NBA wife Warneshia Wallace's passion for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing in an annual rate of about 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a company that encompasses both an actual shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and start the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How do you decide to take up a shoe-related business? I've had adoration for shoes since I was obviously a kid. Every time a new style became available, I had to have them during my room and I didn't value the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't want to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force enable you to develop your business knowledge? I always desired to open a shoe store, as well as in the military I was enjoying the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business enterprise classes helpful and they are you likely to open another shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting so the advice helped me make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to learn. It seems easy and simple to do but along the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, and for women who prefer to step out of the box. I will have shoes for each age and magnificence. Businesswomen and students will discover something that they like as well as shoppers for the edgier side. A large amount of older women will walk inside store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where do you buy shoes and can you look at new designers? Fallon Seaborn is our shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm ready to accept new designers. I search for different styles which can be unique and hard to obtain. Right now, shoppers should be aware of [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchasers. |