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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your fresh new kicks (don't even get me started about the glorious smell of new leather, blended with rubber and Velcro!). Pretty near heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and provide it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' team, he's additionally a consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in income, because of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to chat about how he turned their own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together 1 day and just build it. People apparently like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will see a huge interest in them. So we find a way to buy them from retailers and then mark them up even as have them within our hands. So, say there exists a shoe that retails for $160 dollars, and sold out in shops all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a tremendous demand and also you can't go into a retail store and purchase for them. So, the sole choice is to purchase it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't want to sit facing Undefeated for two days, I can contact you up? Noah: Yeah, exactly. We actually have people who do sit outside stores on release day and after that once they receive the shoes we'll sell them a little bit over retail. So yeah, definitely any sort of shoe just like an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up immediately because that has the time for you to sit facing a store for days? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to get the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've piled up friends and a network of men and women like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to get as many shoes as possible and at one time I'm with all my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, because it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential opportunity to create a business and make a little money. But everything originated as a spare time activity of collecting and wearing these sneakers. So, it definitely is a business and a hobby at the same time frame. Q: When did you start it and the way old have you been? Noah: Well I was 15 years old and I started the business in April of 2013. Q: Do you remember the precise moment the theory sparked? Noah: It started when my dad and I were outside a Finish Line one night, where they were doing a raffle and now we were able to grab two pairs of Air Jordans. As soon even as walked out in the store some people stopped us and offered us a massive $150 dollars over-retail on their behalf. We were like, 'Wow did that really just happen'? It motivated my father too because usually once you tell a mother or father about doing something similar to this they will say, 'Nah, there isn't any way! You can't go obtain a shoe that's in a local store and resell it to get more.' But when somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really helps you to have your dad on your side don't you think? Noah: Yeah it will be did help have my dad on my side. When someone how old irrrve become is starting off they won't have the revenue to be able to acquire 100 pairs of shoes. So having my dad to help me out (with his fantastic credit card) was definitely a big help. But, my parents will always be supportive of whatever I do. When I told my father I wanted to achieve this, he was all for this because when I was a younger kid I had another business anf the husband saw how well I did your. Q: What's the most costly shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was obviously a very large profit. It was kind of tough to look for a buyer while we found one for that price it absolutely was satisfying. And we were able to get a couple pairs of these. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're working on that right now. We have a very shoe referred to as the Nike Air Yeezy that is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of around $4,000 to $5,000 dollars. We have one pair inside our hands right now and now we're just waiting to obtain the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've ever had. Q: How do you begin selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in our possession a little over a month along with the challenge with a shoe such as this is you have to be careful about how exactly you sell it off because with such a huge demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with all the profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is let go of in my bank-account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But in addition to that, I just input it away for college. Q: How amazed are you whenever you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me having this car.' It's just great to see work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring with me at night to pick-up shoes and I'll pay them back for coming beside me. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles with me this weekend to pick up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even wish to be paid as it's simply a thrilling experience to go into these populated areas and also to be around these those who are crazy for sneakers. And it's fun just to walk out from the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my pals have definitely helped me be where I am today and possess been an origin of support and have reduced the problem throughout all of it. And beauty of it is, some of my girlfriends have actually started their very own sneaker reselling businesses with a smaller level. It's cool to see that influence spread throughout every one of the group of my girlfriends and to see them have success too in what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised whenever they find out you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything believe that it's really cool that somebody younger than them might be doing something similar to this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one in the best parts is to determine the customer testimonials. They're really a major help to our company and its rewarding when we get those back. Sometimes we'll even share discounts if customers post a testimonial because that pulls a lot of other those who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework and when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all that. But I think I've sort of found that balance. I take some time out in a certain hour to reply to emails, to obtain back to customers, and to post up on social media marketing. Then of course, I take out other time for you to do assignment work and other things which are more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school graduation? Noah: I don't know what college I want to check out yet, but I plan to look right in a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school. But I definitely will check out college with sometimes a Business or Computer Science Major and hopefully have other businesses in my hands then. Q: Who are a few of your influences or people who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the website. It's inspiring to determine how successful they are and how they're capable of help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is essentially the most important part of creating a successful at-home business? Noah: How big social media is in relation to how it can help a business. I started last year with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and definitely one from the most important factors for just about any business currently. Also the significance of good customer support is huge. Like I said earlier, because these shoes are so expensive, people are sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or even more. When you communicate with a customer, you are making them feel comfortable regarding purchase. So, without a doubt social websites and good customer support are the two most important things in having a company. Q: A lot of young people think about starting their own business or doing something entrepreneurial as if you. What kind of advice do you give a young one who has a really good idea and wants to go on it to the next level? Noah: I would tell others to look around and discover what other individuals are doing. Because when I was starting the company, I analyzed to other resellers and learned from them. So one with the most important things is usually to take advice and learn from others and build upon that. And also, do not be afraid of just how to get started. Get out there and have it going. Because you can have numerous thoughts when creating a business and be thinking, 'I want to achieve this and I want to accomplish that.' But you just have to visit and take action. Eventually all of it works out. So my advice would be learn and take advice from others and trust yourself and don't be afraid to just start. Take a chance and start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just take action! To learn more about Vitale Kicks also to take a look at their extensive number of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |