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NBA wife Warneshia Wallace's passion for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing with an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, an enterprise that encompasses both a physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and start up the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How have you decide to start a shoe-related business? I've had desire for shoes since I would have been a kid. Every time a new style arrived, I had to own them within my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force help you develop your business knowledge? I always desired to open a shoe store, as well as in the military I was using the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the business classes helpful and are you planning to open a second shoe store? Financially, it helped me learn about budgeting. I have a hard time budgeting hence the advice helped me make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to understand. It seems easy and simple to do but along the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, as well as for women who want to step out of this area. I really have shoes for every age and type. Businesswomen and students will quickly realize something they enjoy as well as shoppers on the edgier side. A great deal of older women will walk in the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where do you buy shoes and would you look at new designers? Fallon Seaborn is my personal shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm available to new designers. I seek out different styles that are unique and hard to have. Right now, shoppers should be aware of [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchasers. |