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NBA wife Warneshia Wallace's passion for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a business that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and start the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How have you decide to begin a shoe-related business? I've had adoration for shoes since I would have been a kid. Every time a new style arrived on the scene, I had to get them within my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't want to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force assist you to develop your organization knowledge? I always planned to open a shoe store, along with the military I was taking advantage of the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the business enterprise classes helpful and are you going to open another shoe store? Financially, it taught me to be learn about budgeting. I have a problem budgeting so the advice helped me make decisions related to marketing as well as other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to find out. It seems easy and simple to do but in the process if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, and then for women who want to step out of the lamp. I really have shoes for each and every age and style. Businesswomen and students will see something that they like as well as shoppers about the edgier side. A lots of older women will walk inside store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where do you buy shoes and can you look at new designers? Fallon Seaborn is our shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm available to new designers. I try to find different styles which might be unique and hard to acquire. Right now, shoppers should know [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers. |