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NBA wife Warneshia Wallace's desire for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing at an annual rate of about 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, an enterprise that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and start the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How did you decide to take up a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style became available, I had to get them in my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force allow you to develop your organization knowledge? I always wanted to open a shoe store, plus the military I was enjoying the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the company classes helpful and so are you planning to open an extra shoe store? Financially, it helped me learn about budgeting. I have a tough time budgeting therefore the advice reduced the problem make decisions associated with marketing and other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to learn. It seems easy and simple to do but on the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, as well as for women who want to step out of the box. I do have shoes for each age and type. Businesswomen and students will discover something that like as well as shoppers for the edgier side. A lot of older women will walk inside store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where can you buy shoes and does one look at new designers? Fallon Seaborn is my personal shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm offered to new designers. I try to find different styles that are unique and hard to acquire. Right now, shoppers should know about [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchasers. |