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Getting Started Selling Products Online Beginners Guide Like most smaller businesses your products or store has little if any national brand recognition. So how could you sell products online between the millions of other websites? Let this article serve as a help guide to start selling your products online. There are a continuous supply of how-to's to selling products online however the following are ones that I've had personal success with. Professional Web Design The overall look and feel of the website can have a great affect on people and the confidence to buy from you. Most individuals are willing to make online purchases however with Internet fraud rising, you need a professional how does someone build confidence within your customers. When clients visit your site they typically won't research your business before you make a purchase, they decide depending on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide to get more tips. Usability Usability is incredibly closely stuck just using the design and layout of one's website. Website usability will be the practice of creating your website as fast for customers to use as you possibly can. If you would like potential customers to purchase your product or service, you should make it easy for these to locate your merchandise and find out any information they must make the purchase. If potential prospects can't locate products, descriptions, and prices quickly, they'll go somewhere else. Many experts agree the the very best websites allow viewers to navigate directly to products in three clicks. Once customer is ready to acquire, the checkout process has to be streamlined. Make the consumer fill out only what exactly is required to make the sale with little extra. Don't display page after page of additional products, popups, questions, etc... This is only going to lead to more and more people exiting the checkout process prematurely. Once they have got made the decision to checkout, don't allow them to have any reason to switch they're mind. You must accept credit card payments for online sales. Giving customers multiple checkout choices enhance your chances of creating a sale but most customers will still want to acquire using they're credit card. Services like Pay Pal allow users without an account to buy from your internet site securely not having an account. SEM (Search Engine Marketing) SEM is typically the process of marketing your internet site by paying search engines like yahoo to display your ad when users hunt for particular terms. These ads aren't part of the search engines results; rather these are displayed on the first page, more often than not above in order to the right of the organic search results. This marketing did very well for a lot of companies but it does cost money. Most services charge depending on the number of times your ad is displayed (impressions) or the variety of times your ad is clicked PPC (Pay Per Click). Most large engines like google offer the service. SEO (Search Engine Optimization) This is one of my favorite ways to market my websites. Search engines cannot inform you specifically what to complete to improve your placement in search engine results. If they did, obviously everyone would change they're websites to rank high in the serp's. This would result in sites ranking high that are certainly not relevant to your pursuit. SEO is often a science to a lot of people, they study sites that gain a high position, formulate theories that explains why they rank highly, test these theories on they're sites, and look at the results. The three essential things for small business owners to do from an SEO standpoint are: 1. Key phrases: Research popular search phrases. Find out what search phrases people use when looking for your product. You should define no less than 6 key phrases for your products. Many times these key phrases include brandnames. For instance, in case you sold shoes online, some of your respective key phrases could possibly be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your website with search phrase dense content. Make sure your website has the phrases you're defined in step one repeated on your web site. You can't just list your keywords and phrases; you need to incorporate them into your website elegantly. This is possible by rewriting your product or service descriptions and writing search phrase dense content. In addition to making sure your keywords and phrases exist inside your content, make sure your posts is unique. If your content can be found elsewhere online, you might be downgraded by the search engines like google and other sites with the exact same content may get preference in the results. Making your key phrases relevant and your posts unique will enhance your position in the outcome. 3. Links: Getting one way links to your website not only tell the search engines like yahoo that you exist but tend to increase they're trust with your website. The higher ranked site that is linking to you the more trust you will inherit from that website. Getting links from sites, directories, blogs, and social network sites that have similar content might help build trust with the engines like google resulting in a higher position in the search results. Additionally article marketing and news releases using a link back to your website will build trust with the engines like google that your site is an authority on the subject available, thus replacing the same with ranking using them. There a wide range of other tips, tricks, and rules to SEO and the more you study and tweak your website the better your research engine results will likely be. Make sure whatever you do doesn't need a negative affect in your ranking. Stay from automated software or services that submit your site, link farms, spamming, sites that aren't easily navigated by search engines, sites which use frames, all flash sites, any black hat tricks, etc... Make sure you research anything prior to trying it. Products Many individuals have found many solutions to sell there products online. The following are two techniques that I are finding successful 1. Selling large ticket items at cost. This strategy is exactly how it sounds. If you could be the low price leader for your product this can generate sales the ones linking to you. Obvously you will not make money selling products at cost, rather once the sale is made you make extra cash on accessories or at lease acquire a customer. Customers are loyal to websites they've got already purchased in, particularly if they received good service. 2. Selling unique or customizing your products. This can set you in addition to others. You will have the foothold on a unique product and limit your competition should you customize your products. Your task is always to build the perception that your unique or customized product is worth the extra cost (if any). Building value with your product will reduce the competition thereby increasing your chance of creating a sale. If you do not produce your personal products, try to find as many products to provide as possible, the harder the better. This only increases your probability of offering the product a client may need. Additionally, from an SEO perspective, rewrite your descriptions replacing abbreviations and taking advantage of keywords where possible. This can establish uniqueness for your merchandise increasing your ranking in the search engine results. This is actually a beginner's self-help guide to selling products online but following the following tips will bring about a solid foundation to build on. |