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NBA wife Warneshia Wallace's passion for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing at an annual rate of around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and start up the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to begin a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style arrived on the scene, I had to own them inside my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't need to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your business knowledge? I always wanted to open a shoe store, plus the military I was taking advantage of the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the company classes helpful and are you planning to open an extra shoe store? Financially, it reduced the problem learn about budgeting. I have a difficult time budgeting so the advice taught me to be make decisions linked to marketing along with other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to understand. It seems easy and simple to do but along the way if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, as well as for women who prefer to step out of the therapy lamp. I really have shoes for every age and style. Businesswomen and students will quickly realize something that they like as well as shoppers around the edgier side. A great deal of older women will walk inside the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where can you buy shoes and would you look at new designers? Fallon Seaborn is my own shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm ready to accept new designers. I search for different styles which might be unique and hard to acquire. Right now, shoppers should know about [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchases. |