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Getting Started Selling Products Online Beginners Guide Like most small businesses your products or store has minimum national brand recognition. So how could you sell products online among the millions of other websites? Let this information serve as a guide to start selling your products online. There are a limitless supply of tricks and tips to selling products online however the following are ones that I've had personal success with. Professional Web Design The look and feel and feel of the website may have a great affect on people along with the confidence to acquire from you. Most everyone is willing to make online purchases but Internet fraud rising, you'll need a professional how does someone build confidence with your customers. When new clients visit your web site they typically won't research your business before you make a purchase, they decide depending on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips. Usability Usability is quite closely stuck just using the design and layout of your respective website. Website usability will be the practice of earning your website as fast for customers to use as possible. If you want potential customers to purchase your merchandise, you should make it easy for these to locate your products or services and find out any information they need to make the purchase. If potential customers can't locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate directly to products in three clicks. Once customer is ready to get, the checkout process must be streamlined. Make the consumer fill out only what is required to make the sale with little extra. Don't display page after page of more products, popups, questions, etc... This will only lead to more and more people exiting the checkout process prematurely. Once they have got made the decision to checkout, don't allow them to have any reason to improve they're mind. You must accept plastic card payments for online sales. Giving customers multiple checkout choices improve your chances of earning a sale most customers will still want to get using they're bank card. Services like Pay Pal allow users lacking any account to acquire from your website securely with out an account. SEM (Search Engine Marketing) SEM is usually the process of marketing your site by paying search engines like google to display your ad when users look for particular terms. These ads are not part of the search engines results; rather they're displayed on first page, many times above or the right of the organic search results. This marketing worked as a chef very well for many companies nevertheless it does have a price. Most services charge based on the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines offer a reverse phone lookup. SEO (Search Engine Optimization) This is just one of my favorite methods to market my websites. Search engines cannot tell you specifically what to complete to improve your placement in search engine results. If they did, obviously everyone would change they're websites to rank high in the search results. This would lead to sites ranking high that are certainly not relevant to your pursuit. SEO is a science to a lot of people, they study sites that rank highly, formulate theories as to why they rank highly, test these theories on they're sites, and study the results. The three significant things for small businesses to do from an SEO standpoint are: 1. Key phrases: Research popular search phrases. Find out what search phrases people use when you are evaluating your product. You should define at least 6 key terms for your products or services. Many times these key phrases include manufacturers. For instance, should you sold shoes online, some of your respective key phrases could be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your website with search term dense content. Make sure your website has the phrases you're defined in the first task repeated on your web site. You can't just list your key terms; you have to incorporate them into your site elegantly. This can be achieved by rewriting your product or service descriptions and writing key word dense content. In addition to making sure your key terms exist in your content, make sure your articles is unique. If your articles can be found elsewhere on the net, you might be downgraded by the engines like google and other sites sticking with the same content can get preference in the outcome. Making your keywords and phrases relevant and your content unique will raise your position in the outcome. 3. Links: Getting one way links to your web site not only tell the search engines like yahoo that you exist but can increase they're trust inside your website. The higher ranked site that is linking to you the more trust you will inherit from this website. Getting links from sites, directories, blogs, and social network sites that have similar content will help build trust with the search engines resulting in a higher position in the serp's. Additionally article marketing and news releases which has a link back to your website will build trust with the search engines that your web site is an expert on the subject available, thus increasing your ranking with them. There are many other tips, tricks, and rules to SEO and the more you study and tweak your website the better your research engine results will probably be. Make sure everything you do doesn't have a negative affect on the ranking. Stay faraway from automated software or services that submit your site, link farms, spamming, sites that are not easily navigated by engines like google, sites that use frames, all flash sites, any black hat tricks, etc... Make sure you research anything before attempting it. Products Many people have found many approaches to sell there products online. The following are two techniques that I are finding successful 1. Selling large ticket items at cost. This technique is exactly how it sounds. If you may be the low price leader for your products or services this can generate sales the ones linking to you. Obvously you may not make money selling products at cost, rather if the sale is manufactured you make more income on accessories or at lease gain a customer. Customers are loyal to websites they've got already purchased in, especially if they received good service. 2. Selling unique or customizing your products. This can set you apart from others. You will have the foothold on a unique product and limit your competition in the event you customize your products. Your task is to build the perception that your unique or customized technique is worth the extra cost (if any). Building value with your product will reduce the competition thereby upping your chance of earning a sale. If you may not produce your personal products, search for as many products to offer as possible, the greater the better. This only increases your chance of offering the product a person may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and taking advantage of keywords where possible. This can create uniqueness for your products increasing your ranking within the search engine results. This is actually a beginner's help guide selling products online but following these guidelines will bring about a solid foundation to develop on. |