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NBA wife Warneshia Wallace's passion for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing at an annual rate of about 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a small business that encompasses both an actual physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and begin the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How do you decide to begin a shoe-related business? I've had adoration for shoes since I would have been a kid. Every time a new style became available, I had to have them inside my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't desire to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force allow you to develop your organization knowledge? I always wished to open a shoe store, and in the military I was taking advantage of the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the business classes helpful and are you going to open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a problem budgeting and so the advice taught me to be make decisions related to marketing and other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to master. It seems quick and simple to do but on the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as women who prefer to step out of the box. I do have shoes for each and every age and type. Businesswomen and students will quickly realize something that like as well as shoppers around the edgier side. A large amount of older women will walk within the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where does one buy shoes and would you look at new designers? Fallon Seaborn is my personal shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I seek out different styles that are unique and hard to have. Right now, shoppers ought to know [industry] prices seem stable. Click for the Shoebox Boutique styles and sales. |