Carlos by Carlos Santana Veruca - Olive Camouflage Pony Hair

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	 Carlos by Carlos Santana  Veruca - Olive Camouflage Pony Hair

	 Carlos by Carlos Santana  Veruca - Olive Camouflage Pony Hair
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your clean kicks (don't even get me started for the glorious odor of new leather, blended with rubber and Velcro!). Pretty near to heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that part of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' team, he's also a consummate professional who are able to be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in gross sales, as a result of a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to have a chat about how he turned his or her own sneaker obsession into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together one day and just put it together. People manage to like it so it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will have a huge need for them. So we find a means to buy them from shops and then mark them up even as have them within our hands. So, say we have a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are able to do this because there's such a massive demand so you can't go into a retail store and purchase for them. So, the sole choice is to get it from your so-called reseller, which can be somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I shouldn't sit in front of Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have those who do sit away from stores on release day and after that once they have the shoes we'll sell them slightly over retail. So yeah, definitely any type of shoe just like an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because that has the time for it to sit in front of a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit down out before stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to have the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends and a network of men and women like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to get as many shoes as you can and at the same time I'm with all my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've created a business out of your hobby. Noah: Definitely, since it all started with an interest during these type of limited-edition shoes. And then realizing that there was a big potential possiblity to create a business and create a little money. But all of it originated as a hobby of collecting and wearing these sneakers. So, it is a business along with a hobby at one time. Q: When have you start it and how old had you been? Noah: Well I was 15 years old and I started the company in April of 2013. Q: Do you remember the precise moment the idea sparked? Noah: It started when my father and I were outside a Finish Line one night, where we were holding doing a raffle and now we were able to pick up two pairs of Air Jordans. As soon even as walked out from the store some individuals stopped us and offered us a tremendous $150 dollars over-retail for the kids. We were like, 'Wow did that actually just happen'? It motivated dad too because usually when you tell a dad or mom about doing something such as this they would say, 'Nah, there's no way! You can't go buy a shoe that's in an outlet and resell it for further.' But when somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars at this time," I think that truly kind of lit the spark for everything. Q: It really allows you have your dad on your side don't you think? Noah: Yeah it will be did assist to have my dad on my side. When someone my maturity is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and his credit card) was definitely a huge help. But, my parents are invariably supportive of whatever I do. When I told my dad I wanted to achieve this, he was all because of it because when I was a younger kid I had another business and the man saw how well I did achievable. Q: What's the most costly shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to look for a buyer then when we found one with the price it absolutely was satisfying. And we were able to get a couple pairs of these. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're implementing that right now. We have a very shoe called the Nike Air Yeezy that's a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to obtain the right buyer which will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you start selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in our possession just a little over a month and also the challenge with a shoe similar to this is you have to be careful regarding how you market it because with such a huge demand, it's dangerous to meet up to get a shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do while using profits you earn? Noah: I'll occasionally buy myself clothes but most with the money is set aside in my banking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But apart from that, I just input it away for college. Q: How amazed are you when you sit back and see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing this car.' It's just great to see work pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my buddies are actually people who I'll bring beside me to get shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey you guys down to check out Los Angeles with me this weekend to pick-up some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they don't even want to be paid because it's just a thrilling experience to go as a result of these populated areas also to be around these people who are crazy for sneakers. And it's fun to walk out from the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my pals have definitely taught me to be be where I am today and also have been a source of support and have taught me to be throughout it all. And an important feature about it is, some of my girlfriends have actually started their unique sneaker reselling businesses on a smaller level. It's cool to view that influence spread throughout each of the group of my girlfriends and to determine them have success too with what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised once they find out that you are a high school graduation kid? Noah: Well, I only tell people I'm close to but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool a thief younger than them might be doing similar to this. Q: The testimonial page on your own website is just photo after photo of super-stoked people revealing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is actually comparatively cool. That's one in the best parts is to determine the customer testimonials. They're really a large help to our company and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they do know what they're doing.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me relating to order or about these shoes that are developing and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all that. But I think I've type of found that balance. I take some time out at the certain hour to reply to emails, to obtain back to customers, and to post up on social websites. Then naturally, I remove other time and energy to do school work and other things that are more important. Q: Time management is surely a skill don't you find it? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to visit yet, but I plan to go right right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are several of your influences or people who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, those people on the website. It's inspiring to find out how successful they are and how they're capable of help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important facet of creating a successful at-home business? Noah: How big social websites is in relation to its how it can help an enterprise. I started this past year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one in the most important factors for just about any business nowadays. Also the significance of good customer satisfaction is huge. Like I said earlier, because the sneakers are so expensive, everyone is sometimes afraid to spend much money. I could be nervous too if I was spending $400 dollars or even more. When you contact a customer, you're making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer support are the two most critical things in having a business. Q: A lot of young people consider starting their very own business or doing something entrepreneurial as you. What form of advice do you give a young person who has a excellent idea and wants to go to the next level? Noah: I would tell others to look around and discover what other people are doing. Because when I was starting the business, I researched to other resellers and learned from their website. So one in the most important things is to take advice and learn from others and build upon that. And also, not be afraid of just how to get started. Get out there and obtain it going. Because you can have a lot of thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to do that.' But you just have to travel and get it done. Eventually it all works out. So my advice could be learn and take advice from others and have confidence in yourself and don't be afraid to merely start. Take a chance and just start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more on Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Carlos by Carlos Santana Veruca - Olive Camouflage Pony Hair