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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your brand new kicks (don't even get me started about the glorious odor of new leather, blended with rubber and Velcro!). Pretty near heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that little bit of sneaker-heaven and provide it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' football team, he's additionally a consummate professional who are able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in gross sales, because of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to speak about how he turned his very own sneaker obsession into a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together eventually and just put it together. People apparently like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there'll be a huge interest in them. So we find a way to buy them from retailers and then mark them up once we have them inside our hands. So, say we have a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such a massive demand and you can't go right into a retail store and get them. So, the sole choice is to buy it from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I wouldn't like to sit before Undefeated for 2 days, I can contact you up? Noah: Yeah, exactly. We actually have individuals who do sit outside of stores on release day and then once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely any kind of shoe just like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up there because who may have the time to sit looking at a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are some other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've built up friends along with a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to acquire as many shoes as you can and at once I'm with all my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've developed a business from a hobby. Noah: Definitely, as it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and create a little money. But all this originated as a hobby of collecting and wearing these footwear. So, it definitely is a business as well as a hobby at once. Q: When do you start it and how old had you been? Noah: Well I was 20 years old and I started the company in April of 2013. Q: Do you remember the actual moment the theory sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these folks were doing a raffle so we were able to get two pairs of Air Jordans. As soon once we walked out in the store some individuals stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that actually just happen'? It motivated my dad too because usually once you tell a mother or father about doing similar to this they'd say, 'Nah, there is no way! You can't go get a shoe that's in a local store and resell it for further.' But as soon as somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars at this time," I think that really kind of lit the spark for everything. Q: It really allows you have your dad on your own side don't you think? Noah: Yeah its did assistance to have dad on my side. When someone my age is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my pops to help me out (and the credit card) was definitely a big help. But, my parents are invariably supportive of whatever I do. When I told my dad I wanted to achieve this, he was all for this because when I was a younger kid I had another business and that he saw how well I did your. Q: What's the most expensive shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that was a very large profit. It was form of tough to locate a buyer then when we found one for that price it turned out satisfying. And we were able to have a couple pairs of the. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're implementing that right now. We have a very shoe referred to as Nike Air Yeezy that's a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and currently reselling by using an average of around $4,000 to $5,000 dollars. We have one pair in our hands right now and we're just waiting to obtain the right buyer which will pull the trigger. But that's definitely our most effective shoe that we've ever had. Q: How do you start selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it inside our possession a bit over a month along with the challenge with a shoe such as this is you need to be careful regarding how you market it because with such a huge demand, it's dangerous to meet up to get a shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with all the profits you earn? Noah: I'll occasionally buy myself clothes but most of the money is let go of in my bank-account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But in addition to that, I just put it away for college. Q: How amazed are you if you sit back and see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me having this car.' It's just great to see efforts pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my friends are actually those that I'll bring beside me to pick-up shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey all of you down to check out Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't even want to be paid as it's merely a thrilling experience to go right down to these populated areas and to be around these people that are crazy for sneakers. And it's fun to walk out of the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got this or that." So my buddies have definitely reduced the problem be where I am today and still have been an origin of support and have solved the problem throughout all this. And the best thing about it is, some of my pals have actually started their particular sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout every one of the group of my friends and to determine them have success too with what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised after they find out you are a senior high school kid? Noah: Well, I only tell people I'm near to but when I do say to them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could be doing something such as this. Q: The testimonial page on the website is merely photo after photo of super-stoked people exposing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is actually comparatively cool. That's one with the best parts is to see the customer testimonials. They're really a major help to us and its rewarding when we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that pulls a lot of other people that haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me about their order or about the sneakers that are developing and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all that. But I think I've kind of found that balance. I devote some time out with a certain hour to reply to emails, to get back to customers, also to post up on social media marketing. Then needless to say, I get other time for you to do class work and other things which might be more important. Q: Time management happens to be a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after senior high school? Noah: I don't know what college I want to go to yet, but I plan to visit right in to a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school. But I definitely will head to college with sometimes a Business or Computer Science Major and hopefully have other businesses on my small hands at that time. Q: Who are some of your influences or people who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the website. It's inspiring to determine how successful they are and just how they're capable of help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important facet of creating a successful at-home business? Noah: How big social websites is in terms of how it can help an enterprise. I started a year ago with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and it is definitely one in the most important factors for any business these days. Also the importance of good customer service is huge. Like I said earlier, because these comfortable shoes are so expensive, people are sometimes afraid to spend a great deal money. I would be nervous too if I was spending $400 dollars or maybe more. When you contact a customer, you will be making them feel comfortable regarding purchase. So, without a doubt social media and good customer satisfaction are the two most crucial things in having a small business. Q: A lot of young people consider starting their own business or doing something entrepreneurial just like you. What form of advice can you give a young individual who has a really good idea and wants to take it to the next level? Noah: I would tell others to check around and discover what other individuals are doing. Because when I was starting the business, I explored to other resellers and learned from their store. So one in the most important things would be to take advice and examine other coffee shops and build upon that. And also, do not be afraid of just starting. Get out there and understand it going. Because you can have so many thoughts when creating a business and be thinking, 'I want to do this and I want to accomplish that.' But you just have to go and get it done. Eventually all this works out. So my advice could be learn and take advice from others and rely on yourself and be afraid to just start. Take a chance and just start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just take action! To learn more about Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |