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NBA wife Warneshia Wallace's adoration for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing with an annual rate around 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and begin the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. in the Air Force from 2001 to 2007. How have you decide to take up a shoe-related business? I've had desire for shoes since I would have been a kid. Every time a new style arrived, I had to possess them in my room and I didn't love the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't need to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your company knowledge? I always wished to open a shoe store, as well as in the military I was enjoying the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the business enterprise classes helpful and so are you planning to open another shoe store? Financially, it reduced the problem learn about budgeting. I have a difficult time budgeting therefore the advice reduced the problem make decisions associated with marketing and also other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to find out. It seems quick and easy to do but as you go along if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, and for women who like to step out of this area. I will have shoes for each and every age and style. Businesswomen and students will discover something that they like as well as shoppers about the edgier side. A lots of older women will walk inside store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and do you look at new designers? Fallon Seaborn is the shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm ready to accept new designers. I seek out different styles which can be unique and hard to get. Right now, shoppers should know about [industry] prices seem stable. Click here for the Shoebox Boutique styles and sales. |