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       The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your clean kicks (don't even get me started on the glorious smell of new leather, mixed with rubber and Velcro!). Pretty near heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that part of sneaker-heaven and bring it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' team, he's additionally a consummate professional who is able to be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in gross sales, as a result of a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned his or her own sneaker obsession into a thriving business. Quesiton: I love your small business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together some day and just assemble it. People manage to like it so that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, there'll be a huge demand for them. So we find ways to buy them from retail stores and then mark them up even as have them inside our hands. So, say you will find there's shoe that retails for $160 dollars, and it's sold out in stores all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are able to do this because there's such an enormous demand so you can't go in to a retail store and get them. So, the only choice is to acquire it from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't wish to sit in front of Undefeated for two days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit beyond stores on release day and after that once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely any kind of shoe like an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up at that time because who has the time for you to sit before a store for the days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out looking at stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for one night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are some other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've built up friends and a network of men and women like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to get as many shoes as possible and at once I'm with all my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've designed a business from a hobby. Noah: Definitely, given it all started with an interest of these type of limited-edition shoes. And then realizing that there was a big potential possiblity to create a business and create a little money. But all of it originated as an interest of collecting and wearing these footwear. So, it is a business and a hobby at one time. Q: When did you start it and how old had you been? Noah: Well I was 20 years old and I started the organization in April of 2013. Q: Do you remember the actual moment the theory sparked? Noah: It started when my dad and I were beyond a Finish Line one night, where they were doing a raffle so we were able to get two pairs of Air Jordans. As soon as we walked out with the store a number of people stopped us and offered us an enormous $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated dad too because usually once you tell a dad or mom about doing something similar to this they'd say, 'Nah, there is no way! You can't go buy a shoe that's in a local store and resell it for further.' But as soon as somebody around the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really allows you have your dad on the side right? Noah: Yeah it will be did help have dad on my side. When someone my age is starting off they will not have the revenue to be able to acquire 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a large help. But, my parents are always supportive of whatever I do. When I told dad I wanted to accomplish this, he was all for it because when I was a younger kid I had another business anf the husband saw how well I did with that. Q: What's the most high-priced shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would have been a very large profit. It was type of tough to locate a buyer so when we found one with the price it was satisfying. And we were able to get a couple pairs of the. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that right this moment. We have a very shoe called the Nike Air Yeezy which can be a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling on an average around $4,000 to $5,000 dollars. We have one pair in our hands right now and that we're just waiting to discover the right buyer who will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you attempt selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it within our possession just a little over a month and the challenge with a shoe like this is you have to be careful regarding how you sell it because with such a huge demand, it's dangerous to satisfy up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most of the money is let go of in my banking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just use it away for college. Q: How amazed are you if you sit back to see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing this car.' It's just great to see effort pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my girlfriends are actually those that I'll bring when camping to get shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey everyone down to head to Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they don't really even want to be paid because it's just a thrilling experience to go as a result of these populated areas and to be around these people that are crazy for sneakers. And it's fun just to walk out of the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got that or this." So my pals have definitely solved the problem be where I am today and have been an origin of support and have helped me throughout everything. And beauty of it is, some of my pals have actually started their very own sneaker reselling businesses with a smaller level. It's cool to view that influence spread throughout all of the group of my buddies and to see them have success too with what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised whenever they find out that you are a high school graduation kid? Noah: Well, I only tell people I'm near but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could be doing similar to this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people exposing the shoes they bought in you. How satisfying is? Noah: The customer appreciation is quite cool. That's one of the best parts is to find out the customer testimonials. They're really a major help to our company and its rewarding once we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that draws a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework so when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about the shoes that are developing and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all of that. But I think I've kind of found that balance. I take some time out with a certain hour to reply to emails, to obtain back to customers, and to post up on social media marketing. Then of course, I remove other time for it to do school work and other things which can be more important. Q: Time management happens to be a skill don't you think? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after secondary school? Noah: I don't know what college I want to visit yet, but I plan to visit right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of secondary school. But I definitely will visit college with either a Business or Computer Science Major and hopefully have other businesses on my own hands during those times. Q: Who are several of your influences or people who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to find out how successful they are and the way they're in a position to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is essentially the most important part of creating a successful at-home business? Noah: How big social websites is in regards to how it can help an enterprise. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one with the most important factors for virtually any business currently. Also the significance of good customer care is huge. Like I said earlier, because these shoes are so expensive, everyone is sometimes afraid to spend a great deal money. I can be nervous too if I was spending $400 dollars or even more. When you contact a customer, you're making them feel comfortable regarding purchase. So, without a doubt social networking and good customer service are the two most critical things in having an enterprise. Q: A lot of young people think about starting their unique business or doing something entrepreneurial like you. What type of advice could you give a young one who has a really good idea and wants to go to the next level? Noah: I would tell others to appear around and see what other folks are doing. Because when I was starting the company, I looked up to other resellers and learned at their store. So one with the most important things is always to take advice and study and build upon that. And also, not be afraid of just starting out. Get out there and have it going. Because you can have countless thoughts when creating a company and be thinking, 'I want to achieve this and I want to complete that.' But you just have to travel and undertake it. Eventually all of it works out. So my advice can be learn and take advice from others and believe in yourself and be afraid to merely start. Take a chance and simply start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just take action! To learn more about Vitale Kicks also to take a look at their extensive collection of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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