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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your clean kicks (don't even get me started around the glorious give an impression of new leather, blended with rubber and Velcro!). Pretty close to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that part of sneaker-heaven and provide it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' team, he's additionally a consummate professional who are able to be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in revenue, because of a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to chat about how he turned their own sneaker obsession in to a thriving business. Quesiton: I love your small business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together some day and just build it. People manage to like it therefore it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge requirement for them. So we find a way to buy them from stores and then mark them up after we have them in your hands. So, say there exists a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can perform this because there's such a tremendous demand and you can't go right into a retail store and purchase for them. So, the only real choice is to buy it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I wouldn't like to sit facing Undefeated for two days, I can call you up? Noah: Yeah, exactly. We actually have people who do sit outside stores on release day and then once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely any kind of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up there because who has the time for it to sit looking at a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit down out in front of stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks first night to camp out with us. That's one among the many ways we're able to get the shoes. Q: What are a few other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've developed friends and a network of folks like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as possible and at the same time I'm effortlessly my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've designed a business from a hobby. Noah: Definitely, because it all started with an interest over these type of limited-edition shoes. And then realizing that there is a big potential possibility to create a business making a little money. But it all originated as a spare time activity of collecting and wearing these footwear. So, it definitely is a business along with a hobby at the same time. Q: When do you start it and just how old have you been? Noah: Well I was many years old and I started the business enterprise in April of 2013. Q: Do you remember the precise moment the idea sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these were doing a raffle and we were able to pick-up two pairs of Air Jordans. As soon even as walked out with the store a few people stopped us and offered us a huge $150 dollars over-retail for the children. We were like, 'Wow did that actually just happen'? It motivated my father too because usually if you tell a dad or mom about doing something like this they will say, 'Nah, there is not any way! You can't go obtain a shoe that's in local store and resell it for more.' But after somebody around the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really really helps to have your dad on your side right? Noah: Yeah its did help have my dad on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to purchase 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a major help. But, my parents are always supportive of whatever I do. When I told my father I wanted to do this, he was all for it because when I would have been a younger kid I had another business and the man saw how well I did achievable. Q: What's the most expensive shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would be a very large profit. It was form of tough to discover a buyer while we found one with the price it turned out satisfying. And we were able to get a couple pairs of the. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're focusing on that today. We have a very shoe called the Nike Air Yeezy that is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling by using an average of around $4,000 to $5,000 dollars. We have one pair within our hands right now and that we're just waiting to get the right buyer who will pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you begin selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it in our possession somewhat over a month as well as the challenge with a shoe similar to this is you should be careful about how you sell it because with such a huge demand, it's dangerous in order to meet up for the shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do while using profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is let go of in my bank account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But besides that, I just place it away for college. Q: How amazed are you if you sit back and find out the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having one of these car.' It's just great to see work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my buddies are actually those who I'll bring with me at night to get shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey you guys down to head to Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even wish to be paid since it's just a thrilling experience to go right down to these populated areas and be around these those who are crazy for sneakers. And it's fun simply to walk out in the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got a." So my girlfriends have definitely reduced the problem be where I am today and also have been a resource of support and have taught me to be throughout everything. And the beauty of it is, some of my girlfriends have actually started their particular sneaker reselling businesses with a smaller level. It's cool to determine that influence spread throughout each of the group of my pals and to view them have success too in what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised once they find out that you're a high school graduation kid? Noah: Well, I only tell people I'm close to but when I do inform them I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them could possibly be doing something such as this. Q: The testimonial page in your website is simply photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is pretty cool. That's one from the best parts is to view the customer testimonials. They're really a huge help to we and its rewarding whenever we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me about their order or about these comfortable shoes that are developing and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've sort of found that balance. I require time out in a certain hour to deal to emails, to acquire back to customers, and to post up on social media. Then naturally, I take out other time for it to do class work and other things which are more important. Q: Time management is undoubtedly a skill is it not? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to visit right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my hands at that time. Q: Who are a number of your influences or people who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all those people on the. It's inspiring to view how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is probably the most important aspect of creating a successful at-home business? Noah: How big social websites is in relation to how it can help a company. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one of the most important factors for virtually any business today. Also the need for good customer support is huge. Like I said earlier, because these comfortable shoes are so expensive, individuals are sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or higher. When you talk to a customer, you make them feel comfortable regarding purchase. So, without a doubt social media and good customer satisfaction are the two most important things in having a business. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial just like you. What form of advice do you give a young person who has a really good idea and wants to go to the next level? Noah: I would tell others to look around and see what other people are doing. Because when I was starting the organization, I explored to other resellers and learned from their website. So one with the most important things would be to take advice and learn from others and build upon that. And also, never be afraid of just starting out. Get out there and understand it going. Because you can have countless thoughts when creating an enterprise and be thinking, 'I want to accomplish this and I want to do that.' But you just have to travel and undertake it. Eventually all this works out. So my advice will be learn and take advice from others and have confidence in yourself and do not be afraid to only start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out about Vitale Kicks also to take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |