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Getting Started Selling Products Online Beginners Guide Like most small enterprises your products or store has minimum national brand recognition. So how may you sell products online between the millions of other websites? Let this information serve as a guide to start selling your product or service online. There are a continuous supply of tricks and tips to selling products online though the following are ones that I've had personal success with. Professional Web Design The appearance and feel of your website can have a great affect on people along with the confidence to acquire from you. Most folks are willing to make online purchases but Internet fraud increasing, you want a professional web site to build confidence within your customers. When clients visit your website they typically won't research your business before you make a purchase, they decide for the way your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for additional tips. Usability Usability is quite closely linked with the design and layout of your website. Website usability will be the practice of earning your website as fast for customers to use as you can. If you desire potential customers to purchase your products, you have to make it easy for them to locate your products or services and find out any information they need to make the purchase. If prospective customers can't locate products, descriptions, and prices quickly, they are going to go somewhere else. Many experts agree the the top websites allow viewers to navigate straight away to products in three clicks. Once customer is ready to purchase, the checkout process needs to be streamlined. Make the person fill out only what's required to make the sale with little extra. Don't display page after page of more products, popups, questions, etc... This is only going to lead to more people exiting the checkout process prematurely. Once they have made the decision to checkout, don't allow them to have any reason to improve they're mind. You must accept charge card payments for online sales. Giving customers multiple checkout choices enhance your chances of earning a sale but a majority of customers will still want to get using they're bank card. Services like Pay Pal allow users with no account to buy from your site securely without having an account. SEM (Search Engine Marketing) SEM is normally the process of marketing your site by paying engines like google to display your ad when users seek out particular terms. These ads usually are not part of the organic search results; rather they are displayed on the first page, many times above or to the right of the search results. This marketing has worked very well for many companies nonetheless it does cost money. Most services charge in line with the number of times your ad is displayed (impressions) or the quantity of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this service. SEO (Search Engine Optimization) This is one kind of my favorite solutions to market my websites. Search engines cannot tell you specifically what to do to raise your placement in organic search engine results. If they did, obviously everyone would change they're websites to rate high in the search results. This would cause sites ranking high that are certainly not relevant to your quest. SEO is really a science to many people, they study sites that rank highly, formulate theories as to why they rank highly, test these theories on they're sites, and study the results. The three considerations for small enterprises to do from an SEO standpoint are: 1. Key phrases: Research popular key phrases. Find out what key terms people use when evaluating your product. You should define a minimum of 6 keywords and phrases for your product or service. Many times these key terms include manufacturers. For instance, in the event you sold shoes online, some of your key phrases could possibly be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your web site with key word dense content. Make sure your website has the phrases you're defined in the first task repeated on your website. You can't just list your search phrases; you must incorporate them into your site elegantly. This can be done by rewriting your products descriptions and writing search term dense content. In addition to creating sure your keywords and phrases exist in your content, make sure your site content is unique. If your articles can be found elsewhere on the net, you may well be downgraded by the search engines and other sites with the same content could get preference in the final results. Making your key phrases relevant and your content unique will raise your position in the final results. 3. Links: Getting one way links to your internet site not only tell the engines like google that you exist but can increase they're trust with your website. The higher ranked site that is certainly linking for your requirements the more trust you may inherit from that site. Getting links from sites, directories, blogs, and social network sites that have similar content might help build trust with the search engines like google resulting in a higher position in the listings. Additionally creating articles and news releases using a link back to your site will build trust with the engines like google that your site is an expert on the subject available, thus replacing the same with ranking with them. There a wide range of other tips, tricks, and rules to SEO as well as the more you study and tweak your web site the better your pursuit engine results will likely be. Make sure everything you do won't have a negative affect on the ranking. Stay far from automated software or services that submit your site, link farms, spamming, sites that usually are not easily navigated by search engines like google, sites who use frames, all flash sites, any black hat tricks, etc... Make sure you research anything prior to trying it. Products Many everyone has found many solutions to sell there products online. The following are two techniques that I have found successful 1. Selling large ticket items at cost. This way is exactly how it sounds. If you can be the low price leader for your product or service this can generate sales and individuals linking for you. Obvously you may not make money selling products at cost, rather when the sale is manufactured you make more money on accessories or at lease obtain a customer. Customers are loyal to websites they have already purchased in, especially if they received good service. 2. Selling unique or customizing your products or services. This can set you aside from others. You will obviously have the foothold over a unique product and limit your competition in the event you customize your products. Your task would be to build the perception that your particular unique or customized method is worth the extra cost (if any). Building value in your product will reduce your competition thereby upping your chance of developing a sale. If you do not produce your individual products, try to look for as many products to provide as possible, the more the better. This only increases your chance of offering the product a client may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and ultizing keywords where possible. This can provide uniqueness for your products increasing your ranking inside search engine results. This is really a beginner's guide to selling products online but following these tips will cause a solid foundation to create on. |