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	 Isola  Palazzo - Black Suede

	 Isola  Palazzo - Black Suede
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 NBA wife Warneshia Wallace's passion for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing at an annual rate around 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a small business that encompasses both an actual shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How do you decide to find a shoe-related business? I've had adoration for shoes since I was obviously a kid. Every time a new style arrived, I had to get them in my room and I didn't love the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't need to work for anyone, so I desired to do something I love and I love shoes. How did the Air Force allow you to develop your company knowledge? I always wished to open a shoe store, and in the military I was taking advantage of the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the company classes helpful and so are you gonna open an additional shoe store? Financially, it solved the problem learn about budgeting. I have a difficult time budgeting and so the advice reduced the problem make decisions related to marketing as well as other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to understand. It seems quick and simple to do but on the way if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, and then for women who like to step out of the therapy lamp. I will have shoes for every single age and type. Businesswomen and students will discover something that like as well as shoppers around the edgier side. A large amount of older women will walk within the store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where do you buy shoes and can you look at new designers? Fallon Seaborn is my own shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm open to new designers. I search for different styles which can be unique and hard to acquire. Right now, shoppers should know [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchases.

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    Isola Palazzo - Black Suede