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Getting Started Selling Products Online Beginners Guide Like most small business owners your products or store has minimum national brand recognition. So how could you sell products online between the millions of other websites? Let this information serve as a guide to start selling your products online. There are a continuous supply of tricks and tips to selling products online however the following are ones that I've had personal success with. Professional Web Design The look and feel and feel of your website could have a great affect on people along with the confidence to acquire from you. Most people are willing to make online purchases however with Internet fraud going up, you'll need a professional how does someone build confidence inside your customers. When new clients visit your web site they typically won't research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide to get more tips. Usability Usability is quite closely associated with the design and layout of your website. Website usability may be the practice of making your website as easy for customers to use as possible. If you desire potential customers to purchase your products, you need to make it easy for the crooks to locate your merchandise and find out any information they need to make the purchase. If prospective customers can't locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the most effective websites allow viewers to navigate straight away to products in three clicks. Once customer is ready to buy, the checkout process needs to be streamlined. Make the consumer fill out only what exactly is required to make the sale with little extra. Don't display page after page of more products, popups, questions, etc... This will only lead to lots more people exiting the checkout process prematurely. Once they've made the decision to checkout, don't allow them to have any reason to improve they're mind. You must accept plastic card payments for online sales. Giving customers multiple checkout choices improve your chances of making a sale but many customers will still want to purchase using they're charge card. Services like Pay Pal allow users with no account to get from your site securely with no an account. SEM (Search Engine Marketing) SEM is normally the process of marketing your internet site by paying search engines like yahoo to display your ad when users search for particular terms. These ads are not part of the organic search results; rather they're displayed on page 1, often times above in order to the right of the search results. This marketing worked as a chef very well for many companies however it does are not free. Most services charge using the number of times your ad is displayed (impressions) or the quantity of times your ad is clicked PPC (Pay Per Click). Most large search engines like google offer this service. SEO (Search Engine Optimization) This is one kind of my favorite methods to market my websites. Search engines cannot tell you specifically what to accomplish to increase your placement in search engine results. If they did, obviously everyone would change they're websites to position high in the search engine results. This would lead to sites ranking high that are certainly not relevant to your research. SEO is a science to many people, they study sites that gain a high position, formulate theories as to why they rank highly, test these theories on they're sites, and look the results. The three essential things for smaller businesses to do from an SEO standpoint are: 1. Key phrases: Research popular keywords and phrases. Find out what key terms people use when evaluating your product. You should define at least 6 keywords and phrases for your product or service. Many times these search phrases include brands. For instance, should you sold shoes online, some of your key phrases may be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your website with search phrase dense content. Make sure your website has the phrases you're defined in the first step repeated on your web site. You can't just list your key phrases; you must incorporate them into your site elegantly. This can be achieved by rewriting your products or services descriptions and writing key word dense content. In addition to creating sure your key terms exist within your content, make sure your content is unique. If your articles can be found elsewhere online, you may be downgraded by the search engines like google and other sites with the exact same content gets preference in the results. Making your keywords and phrases relevant and your articles unique will raise your position in the outcome. 3. Links: Getting one way links to your website not only tell the engines like google that you exist but sometimes increase they're trust in your website. The higher ranked site that is linking for you the more trust you will inherit from that website. Getting links from sites, directories, blogs, and social networking sites that have similar content might help build trust with the search engines like yahoo resulting in a higher position in the serp's. Additionally article marketing and news releases using a link back to your website will build trust with the engines like google that your web site is an expert on the subject taking place, thus upping your ranking with these. There a wide range of other tips, tricks, and rules to SEO and the more you study and tweak your website the better your search engine results is going to be. Make sure everything you do doesn't need a negative affect on your ranking. Stay away from automated software or services that submit your website, link farms, spamming, sites that are not easily navigated by search engines, sites which use frames, all flash sites, any black hat tricks, etc... Make sure you research anything prior to trying it. Products Many everyone has found many methods to sell there products online. The following are two techniques that I have realized successful 1. Selling large ticket items at cost. This method is exactly how it sounds. If you will be the low price leader for your products or services this can generate sales and individuals linking for your requirements. Obvously you won't make money selling products at cost, rather if the sale is done you make more money on accessories or at lease gain a customer. Customers are loyal to websites they have already purchased from, in particular when they received good service. 2. Selling unique or customizing your product. This can set you aside from others. You will obviously have the foothold on the unique product and limit your competition should you customize your product or service. Your task is usually to build the perception your unique or customized method is worth the extra expense (if any). Building value inside your product will reduce the competition thereby boosting your chance of earning a sale. If you don't produce your own personal products, try to look for as many products to make available as possible, greater the better. This only increases your probability of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and taking advantage of keywords where possible. This will create uniqueness for your product or service increasing your ranking inside search engine results. This is truly a beginner's help guide to selling products online but following these guidelines will cause a solid foundation to build on. |