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NBA wife Warneshia Wallace's desire for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of approximately 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How do you decide to start a shoe-related business? I've had passion for shoes since I was a kid. Every time a new style became available, I had to get them within my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't need to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force help you develop your small business knowledge? I always wished to open a shoe store, plus the military I was enjoying the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business classes helpful and so are you likely to open an additional shoe store? Financially, it taught me to be learn about budgeting. I have a hard time budgeting so the advice taught me to be make decisions associated with marketing and also other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to master. It seems quick and simple to do but on the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, and for women who want to step out of the box. I really have shoes for each and every age and elegance. Businesswomen and students will quickly realize something they enjoy as well as shoppers on the edgier side. A great deal of older women will walk inside the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and does one look at new designers? Fallon Seaborn is my personal shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm offered to new designers. I try to find different styles which can be unique and hard to obtain. Right now, shoppers ought to know [industry] prices seem stable. Click for the Shoebox Boutique styles and sales. |