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NBA wife Warneshia Wallace's passion for shoes turns into a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing at an annual rate of approximately 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has put into the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and start the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How did you decide to begin a shoe-related business? I've had passion for shoes since I would be a kid. Every time a new style arrived on the scene, I had to get them during my room and I didn't care about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't need to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force assist you to develop your organization knowledge? I always desired to open a shoe store, as well as in the military I was enjoying the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the company classes helpful and are you likely to open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a hard time budgeting so the advice reduced the problem make decisions associated with marketing and other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to understand. It seems quick and easy to do but in the process if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, and for women who love to step out of the box. I will have shoes for every age and style. Businesswomen and students will find something that like as well as shoppers around the edgier side. A lot of older women will walk inside store, glance at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where do you buy shoes and do you look at new designers? Fallon Seaborn is my personal shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm available to new designers. I seek out different styles which might be unique and hard to acquire. Right now, shoppers ought to know [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchasers. |