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The Secret Of Marketing Nike Shoes For Basketball It's actually not a secret in any respect. You can take it a step further and say it does not take worst kept secret of the sneaker world. Nike is really a mutil-million dollar global entity. The marketing of these apparel and tennis shoes is apparent everywhere. Television commercials, giant pictures of athletes painted on skyscrapers, and even loud college football uniforms are evidence how the swoosh is among the us and isn't going anywhere in the near future. But this really is Nike at it's spending best. There is an alter ego to Nike's marketing strategy. It involves some in the nicest basketball shoes you'll ever lay the eyes on, and they spend next to nothing in marketing dollars to do it. Both Air Jordan's and Nike's powerful basketball kicks are marketed quite effectively by just making them impossible to acquire from retail stores. Supply and Demand-This can be a basic principal of economics. Here's how it operates. Let's say , a product, any method is extremely limited in give you the demand for that method is greater. So, will be the price of that product. Take a couple of Air Jordan's. Nike will release, as one example, an Air Jordan 13 Ray Allen player exclusive. Out in the goodness of their heart, they'll release a whopping 3,500 pairs. To be purchased by anyone on earth. I don't know the number of billions of people inhabit planet earth, or what number of of people would have any interest in buying this couple of Jordans. What I can say for certain is that hundreds, probably lots of people will not be able to buy this shoe. Point of Purchase-This particular Jordan shoe I discuss about it was made available for purchase at three, count em, 3 stores. And one online retailer. Four locations to have one shoe. That includes the continental United States and all sorts of points on the globe. If you failed to live in Boston, Miami, or London and didn't camp out overnight, the Air Jordan 13 Ray Allen PE would not be yours to own. If you didn't stay getting the club midnight that fateful night in July and hope your high speed internet was fast enough to buy a pair, you also, would not be the proud owner of this shoe Secondary Market-So had you been one from the thousands of sneakerheads that wanted but were unable to acquire a set of two these art pieces, what should you do? Well, when you aren't a superhero and were not able to fly off to Boston or Miami on whim, you still have one option, and one option only. Head on over to Ebay and prepare to empty out your savings account. You can purchase these shoes for anywhere between $500 to $1,200. What a deal!...with the retail price with the Jordan 13 PE's was $160. Oh well, capitalists will be capitalists, whether it is Nike or possibly a seller on Ebay. Pretty effective marketing. Nike will be sure that there supply won't sit on the shelf and collect dust. In this case, their entire product was purchased in a matter of hours. But you see, you can find shoes for basketball there epic signature sneakers. This is just an example of how a tome signature sneaker can slip after dark buyers it was intended for, the sneakerheads. Unfortunately for people, there are a large number of sneakerheads simply a handful of Jordan 13 Ray Allen PE's. |