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The Secret Of Marketing Nike Shoes For Basketball It's actually not a secret at all. You can take it a step further and say it's the worst kept secret in the sneaker world. Nike is often a mutil-million dollar global entity. The marketing of the apparel and running sneakers is apparent everywhere. Television commercials, giant pictures of athletes painted on skyscrapers, and even loud college football uniforms are evidence the swoosh is among the us and isn't going anywhere anytime soon. But that is Nike at it's spending best. There is an alter ego to Nike's advertising campaign. It involves some of the nicest basketball shoes you are going to ever lay the eyes on, and they spend beside nothing in marketing dollars to get it done. Both Air Jordan's and Nike's powerful basketball kicks are marketed quite effectively by just making them impossible to get from retail stores. Supply and Demand-This can be a basic principal of economics. Here's the way it operates. Let's say , a product or service, any strategy is extremely limited in give the demand for that method is greater. So, will be the price of that product. Take a set of two Air Jordan's. Nike will release, for example, an Air Jordan 13 Ray Allen player exclusive. Out from the goodness of the heart, they're going to release a whopping 3,500 pairs. To be purchased by anyone on this planet. I don't know the amount of billions of people inhabit planet earth, or what number of of those people would have any curiosity about buying this pair of Jordans. What I do know is that hundreds, probably many people will not be able to buy this shoe. Point of Purchase-This particular Jordan shoe I bring was made available for purchase at three, count em, 3 retail stores. And one online retailer. Four locations to acquire one shoe. That includes the continental United States and all sorts of points worldwide. If you didn't live in Boston, Miami, or London and didn't camp out overnight, the Air Jordan 13 Ray Allen PE couldn't survive yours to own. If you didn't stay up to midnight that fateful night in July and hope your high-speed internet was fast enough to purchase a pair, you too, would not be the proud owner of this shoe Secondary Market-So had you been one of the thousands of sneakerheads that wanted but were unable to buy a set of two these artwork, what now ?? Well, when you aren't a superhero and were not able to fly off to Boston or Miami on whim, you still have one option, and something option only. Head on up to Ebay and prepare to empty out of the savings account. You can purchase these footwear for anywhere between $500 to $1,200. What a deal!...taking into consideration the retail price in the Jordan 13 PE's was $160. Oh well, capitalists will likely be capitalists, whether it is Nike or possibly a seller on Ebay. Pretty effective marketing. Nike is going to be sure that there supply won't sit on the shelf and collect dust. In this case, their product was sold in a matter of hours. But you see, you will find shoes for basketball there epic signature sneakers. This is just an example of how a legendary signature sneaker can slip at night buyers it absolutely was intended for, the true sneakerheads. Unfortunately for us, there are a huge number of sneakerheads in support of a handful of Jordan 13 Ray Allen PE's. |