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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your clean kicks (don't even get me started for the glorious give an impression of new leather, mixed with rubber and Velcro!). Pretty near heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that little bit of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' soccer team, he's also a consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in product sales, because of a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned his own sneaker obsession into a thriving business. Quesiton: I love your small business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together one day and just put it together. People apparently like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there will be a huge need for them. So we find a way to buy them from shops and then mark them up after we have them in your hands. So, say we have a shoe that retails for $160 dollars, and sold out in shops all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can perform this because there's such an enormous demand and also you can't go in a retail store and buy them. So, the one choice is to buy it from a so-called reseller, that's somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit before Undefeated for two days, I can phone you up? Noah: Yeah, exactly. We actually have individuals who do sit beyond stores on release day and after that once they receive the shoes we'll sell them slightly over retail. So yeah, definitely any kind of shoe such as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's worth the mark-up right there because who has the time and energy to sit before a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit down out in front of stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's just one of the many ways we're able to get the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've accumulated friends and a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to obtain as many shoes as you possibly can and at the same time I'm with all of my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've made a business from your hobby. Noah: Definitely, as it all started with an interest of these type of limited-edition shoes. And then realizing that there was a big potential possibility to create a business making a little money. But all this originated as an activity of collecting and wearing these sneakers. So, it is a business along with a hobby at once. Q: When have you start it and exactly how old had you been? Noah: Well I was many years old and I started the business in April of 2013. Q: Do you remember the precise moment the theory sparked? Noah: It started when my dad and I were away from a Finish Line one night, where they were doing a raffle so we were able to pick up two pairs of Air Jordans. As soon even as walked out with the store some individuals stopped us and offered us a huge $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated my dad too because usually once you tell a mother or father about doing similar to this they might say, 'Nah, there is not any way! You can't go buy a shoe that's in a store and resell it for more.' But when somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that really kind of lit the spark for everything. Q: It really allows you have your dad in your side right? Noah: Yeah it will be did assist to have my dad on my side. When someone my age is starting off they won't have the revenue to be able to buy 100 pairs of shoes. So having my pops to help me out (and his awesome credit card) was definitely a big help. But, my parents are always supportive of whatever I do. When I told dad I wanted to do this, he was all correctly because when I was a younger kid I had another business anf the husband saw how well I did with this. Q: What's the most costly shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to discover a buyer so when we found one with the price it absolutely was satisfying. And we were able to obtain a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're implementing that right this moment. We possess a shoe referred to as the Nike Air Yeezy which can be a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling while on an average of about $4,000 to $5,000 dollars. We have one pair inside our hands right now and now we're just waiting to obtain the right buyer who will pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in your possession somewhat over a month along with the challenge with a shoe such as this is you need to be careful about how exactly you sell it off because with such a tremendous demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most of the money is let go of in my bank-account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just put it away for college. Q: How amazed are you when you sit back to see the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my girlfriends are actually people who I'll bring when camping to pick-up shoes and I'll pay them back for coming beside me. I'll text them some nights and say, 'Hey all of you down to check out Los Angeles with me at night this weekend to grab some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they do not even want to be paid given it's only a thrilling experience to go into these populated areas also to be around these people that are crazy for sneakers. And it's fun just to walk out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my pals have definitely solved the problem be where I am today and have been a resource of support and have helped me throughout all this. And an important feature about it is, some of my buddies have actually started their particular sneaker reselling businesses with a smaller level. It's cool to view that influence spread throughout each of the group of my buddies and to determine them have success too with what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised after they find out that you're a senior high school kid? Noah: Well, I only tell people I'm close to but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool that a person younger than them could possibly be doing something such as this. Q: The testimonial page in your website is simply photo after photo of super-stoked people showing the shoes they bought in you. How satisfying is that? Noah: The customer appreciation is actually comparatively cool. That's one in the best parts is to find out the customer testimonials. They're really a large help to our company and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework then when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me about their order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've kind of found that balance. I take some time out at the certain hour to deal to emails, to get back to customers, also to post up on social websites. Then of course, I take out other time for you to do school work and other things which are more important. Q: Time management happens to be a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to go right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school. But I definitely will go to college with whether Business or Computer Science Major and hopefully have other businesses on my own hands at that time. Q: Who are some of your influences or individuals who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to see how successful they are and exactly how they're in a position to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is essentially the most important aspect of creating a successful at-home business? Noah: How big social websites is in relation to its how it can help a small business. I started recently with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and definitely one from the most important factors for any business currently. Also the significance of good customer satisfaction is huge. Like I said earlier, because these shoes are so expensive, folks are sometimes afraid to spend much money. I can be nervous too if I was spending $400 dollars or more. When you contact a customer, you're making them feel comfortable regarding purchase. So, without a doubt social media and good customer service are the two most important things in having a small business. Q: A lot of young people think about starting their unique business or doing something entrepreneurial as if you. What kind of advice could you give a young individual that has a great idea and wants to go to the next level? Noah: I would tell others to look around to see what other people are doing. Because when I was starting the company, I explored to other resellers and learned from their website. So one from the most important things is usually to take advice and examine other coffee shops and build upon that. And also, do not be afraid of just getting started. Get out there and have it going. Because you can have so many thoughts when creating a business and be thinking, 'I want to achieve this and I want to perform that.' But you just have to visit and undertake it. Eventually all of it works out. So my advice would be learn and take advice from others and have confidence in yourself and don't be afraid to just start. Take a chance and start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just take action! To find out about Vitale Kicks and take a look at their extensive number of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.
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